That proliferation of goods helped engender the rapid social mobility that took place after the war. We were a nation of consumers now, a society increasingly democratized by our shared ability to enjoy the conveniences and comforts of modern life. Not just a chicken in every pot, but a TV and stereo in every living room, a car in every driveway. Through the plastics industry, we had an ever-growing ability to synthesize what we wanted or needed, which made reality itself seem infinitely more open to possibility, profoundly more malleable, as historian Meikle observed. Now full-fledged residents of Plasticville, we began to believe that we too were plastic. As House Beautiful assured readers in 1953: "You will have a greater chance to be yourself than any people in the history of civilization."