Have you ever felt compelled to run out and buy a new brand of yogurt, laundry detergent or lipstick after watching a television advertisement for it? At the Chicago Museum of Science and Industry exhibit YOU! The Experience, you will create your own commercial and learn the subtle psychological tactics that make these ads so persuasive. You can also track your eye movements to see which objects catch your attention, and why, and rotate a virtual brain to discover which regions control learning and memory.
This article was originally published with the title Calendar.