Can Money Buy Happiness?

New research reveals that reminders of wealth impair our capacity to savor life's little pleasures














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Money can't buy you love. Worshipping Mammon foments evil ways. Materialists are shallow and unhappy. The greenback finds itself in tough times these days. Whether it’s Wall Street bankers earning lavish multi-million-dollar bonuses or two-bit city managers in Los Angeles County bringing in higher salaries than President Obama the recessionary economic climate has helped spur outrage and revulsion at those of us collecting undeserved lucre.

Wealthy people have a bad rep. Sure, there are philanthropists like Warren Buffet and Bill Gates, who have given billions of their net worth away and have made the world a better, healthier, safer place. But, sadly, they are an exception. American families who make over $300,000 a year donate to charity a mere 4 percent of their incomes. The statistic should not be surprising, as studies by University of Minnesota psychologist Kathleen Vohs and her collaborators have shown that merely glimpsing dollar bills makes people less generous and approachable, and more egocentric.

Now come a new set of studies that reveal yet another toll that money takes. An international team of researchers led by Jordi Quoidbach report in the August 2010 issue of Psychological Science that, although wealth may grant us opportunities to purchase many things, it simultaneously impairs our ability to enjoy those things.

Their first study, conducted with adult employees of the University of Liège in Belgium showed that the wealthier the workers were, the less likely they were to display a strong capacity to savor positive experiences in their lives. Furthermore, simply being reminded of money (by being exposed to a picture of a huge stack of Euros) dampened their savoring ability. 

Quoidbach and his colleagues’ second study was even cleverer. Participants aged 16 to 59 recruited on the University of British Columbia campus were entrusted with the not unpleasant task of tasting a piece of chocolate. Before accepting the chocolate, however, they were obliged to complete a brief questionnaire. For half of the participants, this questionnaire furtively included a page with a picture of Canadian money (allegedly for an unrelated experiment), and for the other half, it included a neutral picture.

Although the ostensibly irrelevant photo was unlikely to have elicited more than a cursory glance, it had a pronounced effect on the volunteers’ behavior. Those “primed,” or subconsciously reminded, of money ended up spending less time consuming the chocolate and were rated by observers as enjoying it less.

How to explain these results? The researchers argue that because wealth allows people to experience the best that life has to offer, it ultimately undermines their ability to savor life’s little pleasures. Once we’ve had the opportunity to drink the finest French wines, fly in a private jet, eat foie gras with edible gold leaf, and watch the Super Bowl from a box seat, coffee at Starbucks with a friend, a sunny day after a week of rain, or an unexpected Reese’s peanut butter cup on our desks just doesn't provide the same jolt of happiness it used to. Indeed, a landmark study of lottery winners showed just that: People who had won between $50,000 and $1,000,000 (in 1970s dollars) were less impressed by life’s simple pleasures than people who experienced no such windfall.


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  1. 1. Gary Noel 01:19 AM 8/10/10

    The life of living being is inherently like a sine curve (with ups and downs). You can call ups as happiness and downs as sadness, We have to learn to tread so that the amplification is as minimus as possible (it cannot be zero) and one way of doing this not to run after anything (this does not mean one should not perform the tasks required or strive for their goals), what I am trying to say that if money runs after you then there is a good chance you can derive some time bound happiness out of it but if you run after money (or any other desire) then there is very good chance you may miss that opportunity.

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  2. 2. shetterly 01:25 AM 8/10/10

    Someone said money can buy fun, not happiness.

    As for Warren Buffet and Bill Gates, I'm quite fond of Jesus's saying here: 'He also saw a poor widow put in two very small copper coins. "I tell you the truth," he said, "this poor widow has put in more than all the others. All these people gave their gifts out of their wealth; but she out of her poverty put in all she had to live on."'

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  3. 3. Joseph Ponce 02:20 AM 8/10/10

    I work in the medical field and this article made me ponder about my patients. Those with money and those without. I my humble opinion and being in the field for over 15 years, I must say that those that laugh, seem troubled yet strong, have the world in their hands and hearts .....are those with less. I presume its that they are able to cherish the moments, the fleeting moments we all have in this world.
    As for me, what really, truly fills my soul with happiness and completeness ...are those days when I do not work and all of my 3 kids and wife share our bed, wathing TV, laughing, eating and justs being family with what we have. We have each other.

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  4. 4. petemicus 02:24 AM 8/10/10

    I have been been very poor. But now am very well off. My own empirical analysis is that it is easier to be unhappy when you have money than when you don't. Financial sercurity solves a lot of problems. To heck with poor people moanin'...

    Work harder..I did.

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  5. 5. Lovephool in reply to Joseph Ponce 03:34 AM 8/10/10

    @Joseph Ponce - how lovely, thank you for sharing.

    Clearly there is a minimum level of subsistence that we need to alleviate poverty and it's natural to want to establish a level of comfort so we don't have to worry about access to good health, education etc on that note I agree with @petermicus 'work harder' my parents did so do I.

    However there is something inherently beautiful in appreciating the simple pleasures in life, for many years my parents didn't have much and we were showered with their time and attention rather than toys and material things. I'm so grateful for that experience, the most precious times in my adult life have been the simple ones.


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  6. 6. jtdwyer 03:35 AM 8/10/10

    Regarding Warren Buffet and Bill Gates, you couldn't have picked two people more responsible for so many others' financial misfortune. Apparently you haven't been successful enough to realize that philanthropy is merely a means to spending your taxes as you wish - there's really nothing altruistic about it.

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  7. 7. dondonsa 03:47 AM 8/10/10

    Who determines what is "life's simple pleasures?" That I believe is very relative. What is simple to me may not be simple to another. And surely money has an effect on that. For me, I take for granted eating a candy bar. That to me may be a simple pleasure... yet a poor beggar street kid certainly do not think a candy bar is a simple pleasure. It is a luxury that will make him happier that I am having to devour it. Conversely, a simple candy bar may not make someone happy who thinks that truffles with edible gold is a simple pleasure. Money determines what is simple for each one. Has anyone studied how much happier people become with increased wealth? That should be interesting to know. I have yet to find someone who will not find pleasure to have more purchasing power... and so I say, people who think money can't buy happiness do not know how to spend their money :) Cheers!

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  8. 8. jdbapat 05:20 AM 8/10/10

    The happiness depends on small things in life that we share with others, like with our family members and friends. Money has little role to play there. http://jdbapat.blogspot.com

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  9. 9. foy in reply to dondonsa 06:31 AM 8/10/10

    Hey there! Not sure if you've read this, but "The Paradox Of Choice" by Barry Schwartz is a pretty good read. Talks about the satisfaction treadmill (I can't exactly remember what they termed it) and why wealth does not make people happier subjectively even though "objectively" speaking, we're all better off now as compared to a decade ago or something like that.

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  10. 10. dbtinc 08:25 AM 8/10/10

    please, let me unlearn the simple pleasures with the great pleasures brought on by wealth. Oh, the humanity ...

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  11. 11. JamesDavis 08:32 AM 8/10/10

    Wealth doesn't make you happy and neither does poverty; happiness is a state of mind that is either shared with yourself or with someone or something else...you choose your own form of happiness. We also choose our own form of wealth and poverty that is handed to us by the society we live we choose to live in. You can work your ass off all your life and only have enough to provide the bare necessities for you and your family, or you can sit on your ass and people will pour money into your lap. This happens every day and it is determined by what you have chose to make you happy and what form of happiness you think you need in your life to make you as comfortable as you need to be to survive in your surroundings.

    Happiness and sadness is a state of mind and I did notice that when the Bush administration lost that one billion dollars in cash in Afghanistan, unhappiness and anger increased by a thousand percent in both the rich and the poor, but mostly in the poor, and the only ones who seemed to be really happy was Mr. and Mrs. Bush, and I also noticed that Mrs. Bush seemed extremely happy when she went over to Afghanistan, as Mr. Bush had all his bags packed to leave office, to check and see if their billion dollars in cash was still where they had the military bury it in the sand. So, money sure did buy the Bush's a lot of happiness.

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  12. 12. galaxy_man 08:34 AM 8/10/10

    Money doesn't make you happy, it gives you your choice of miseries.

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  13. 13. copead 11:38 AM 8/10/10

    This article is not formatted properly regardless of which browser I use (IE, Firefox, and Chrome). The text on the right side is gobbled up by the grey banner.

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  14. 14. misteri 12:03 PM 8/10/10

    This "study" seems to echo Maslow's Hierarchy of Needs. Once we fulfill the need for food, we work on shelter. So once a fundamental need is fulfilled we work on the next. So once the base needs are taken care of the next seem to be more optional and not required and therefore we are not as driven. Where there seems to be a issue is when the fulfilled state is treated as an entitlement and taken for granted.

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  15. 15. sparcboy in reply to Joseph Ponce 01:49 PM 8/10/10

    Joseph Ponce: "As for me, what really, truly fills my soul with happiness and completeness ...are those days when I do not work and all of my 3 kids and wife share our bed, wathing TV, laughing, eating and justs being family with what we have. We have each other."

    Do you realize how rich you are...to have those 4 treasures in your life? Ask a man who has lost them to divorce.....

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  16. 16. kmw.usa 03:19 PM 8/10/10

    I think personal perceptions of wealth also tend to be relative. If person A makes $70K/yr and lives in a neighborhood where everyone else makes less than that, and person A doesn't associate with people who make more than $70K, person A will tend to feel wealthier than person B who makes $100K/yr but lives in a neighborhood where everyone else makes more than that and person B's associates and relatives also tend to make more than $100K.

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  17. 17. Steve Skeete 04:52 PM 8/10/10

    Money can't buy happiness because that is not its purpose.

    The things that make for happiness are there for all to enjoy and have nothing to do with having money: a walk in the park on a bright summer's evening, a chat on the patio with a good friend, a hug from the one you love, the smile of your new born baby.

    Money may not even free the rich from life's circumstances. As long as he lives the rich, like the poor, is subject to accidents, disease, disappointments, heartbreak and the death of a loved one.

    I cannot think of any real "joys" of life that only rich people can experience. Think of love, laughter, family, friendship, good health, long life; are these not all shared by rich and poor alike?

    people are not happy or unhappy solely because of money or lack of it. And since "a man's life does not consist in the abundance of his posessions", life for both rich and poor is the totality of what each brings to it.

    I would be a fool to believe they are not advantages to being rich, but to smell a rose, watch a sunset, bask in the light of a full moon, or in the words of a well known song to have "jack Frost nipping at your nose" is to be as wealthy as the next fellow, because no amount of money can buy these pleasures.

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  18. 18. andreanis 05:34 PM 8/10/10

    Well the answer is of course "probably not".........but we may consider buying the next number of scientific american magazine if it looks worthwhile...

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  19. 19. jack.123 06:15 PM 8/10/10

    Having enough to to get by with out counting every penny is a form of happyness the rich will never know.

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  20. 20. Marc Lévesque 06:46 PM 8/10/10

    "The single biggest culprit, I argue, is that having money raises our aspirations about the happiness that we expect in our daily lives, and these raised aspirations can be toxic"

    So people's happiness does not rise with wealth because they expect it to rise with a rise in wealth, and if they didn't expect to be happier because of their higher wealth they would be happier because of their higher wealth?

    And this is based on the assumption: "wealth allows people to experience the best that life has to offer"?

    I argue happiness is, foremost, related to psychosocial cohesion --the larger and wider the cohesion the better.

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  21. 21. Gojira1974 07:51 PM 8/10/10

    Wealth doesn't buy happiness, but the self esteem that comes with success removes the need for it to. People who win the lottery aren't going to be more happy simply because they have money.

    The rest of this article is opinionated and totally divorced from the indicated research. The alternative suggestions are more plausible to me than the conclusion that "seeing money" is like "generating" wealth and the two reactions can be linked.

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  22. 22. Venture Capitalist 11:35 PM 8/10/10

    Um, as a wealthy person I feel qualified to point out a flaw in this study. Yes, I am less likely now to savor chocolate or a ball game or whatever positive experience you have in mind. That's because I really do get to enjoy even more positive experiences! To suggest that I'm generally unhappier is flawed -- if you tested my happiness level while flying on ZeroG or presenting at TED or dining with the President, then you'd see I still have great capacity for joy. You just have to normalize the test and you might see that rich people are actually pretty cool with the whole thing.

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  23. 23. power.prayer 01:08 AM 8/11/10

    Certainly. Money can't buy you love. But, it can buy you a lot of other less important(?) things.

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  24. 24. jaytudu 01:59 AM 8/11/10

    Money does not brings any happiness, this is a fact. This is a wrong mean a human being has chosen to be happy. Money can brings very very temporary happiness that is related to our senses. The material happiness is sinusoidal in nature. Its never satisfy in ever increasing way. By earning lotof money we may be happy for one day, one week, or one month or so however the same never continue for entire life. Some how or other distress comes in the way of happiness. The distress which comes are most of the time arised from our excessive endeavour to get material happiness. It is our missunderstanding that money can make us happy. We may need to earn money to survive at least, but money is not the mean to real happiness. The real happiness by definition is it must be ever increasing, it must be available all the time, and it must be available to every one. However the kind of happiness that we are getting from earning money is not the real happiness. In Bhagavat Gita, an Indian scripture, gives the way to get the real happiness. It states that the real happiness can be achieved by understanding the supreme Lord as the proprietor of every thing that we see in this universe.

    Thanks and Regards,
    Jaynarayan

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  25. 25. gesimsek 07:33 AM 8/11/10

    money is a letter of credit you get from your treasury to buy the things you need. US treasury is currently lending credit by borrowing it from China so that you can buy the things Chinese people make. They work for 100 dollars a month so that they can afford to pay energy bill taxed by US military in middle-east. You are paying the military by sending your son to the war over there.

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  26. 26. pts 09:22 AM 8/11/10

    We can take this one step further by thinking about Maslow's Hierarchy of Needs. Beyond materialistic needs are other needs that can be chased. You just need to correctly direct your energy to make you even happier:

    http://www.parttimescholar.com/2010/08/money-and-happiness.html


    -PTS

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  27. 27. Cleo Katsivela 04:19 PM 8/13/10

    One can say a lot of things on the findings that this article reports. From what kind of pleasure one derives from just glimpsing dollar bills (one leaves a chocolate for it that can give you a clue) to the non-conclusion as to what really leads us to the reactions described (yet not analyzed). So are there only behavioral-psychology tips for the sensible management of money to counter-balance the magic that money seems to cast on us.?... With all these, I can’t help but remember a small part of the in-depth and in context analysis on money and happiness of the prominent greek author, the gnosiologist Mr Ioannis Tsatsaris:
    “Unfortunately .. the deceiving, ever-changing images called illusions exaggerate the importance of money out of all proportion, giving it magical properties that are supposed to heal the deficient nature of the individual. And he of course becomes inexorably subservient to it. Thus the servant becomes the master with his creator as his slave, opening the road to the lower levels of Life, because money was created in order to serve Man and not for him to serve it…
    … Money, in its true nature, was created with the need for a master who will direct it. If it does not find one, then it will create a slave, leading him to inexorable strife, rendering him subservient to illusions and dominated by uncontainable fears, so that fear and pain will be his rewards during his presence here on Earth… ”
    (Ioannis Tsatsaris, The Revelation after Ioannis, Epistos Publications, NY, p. 252).

    Cleo Katsivela, Civil Law Notary, LLM in Medical Law, Athens, Greece.

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  28. 28. Tan Boon Tee 11:08 PM 8/13/10

    SciAm ought to refrain from asking such superfluous question until it can provide an acceptable operational and tangible definition of happiness. Otherwise, it could well be meaningless if not farcical.

    Unless of course, satisfying ones insatiable greed is a form of happiness no matter how nauseating it may be.
    (vzc43)

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  29. 29. akshdeep 01:09 AM 8/16/10

    Its really intersting

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  30. 30. WakeMe 12:35 PM 8/25/10

    Regarding the test with the cookies... maybe the test subjects that saw a picture of money were reminded of their lack of money and it ruined their mood(thus making them not enjoy the food in front of them). I am constantly worrying about bills and everytime I hear or see money it feels like a punch in the gut. For me when I am worried or upset I do not eat, so i probably would have eaten it because i said i would but i wouldnt have enjoyed it, my mind would have been else where. Just my opinion.

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  31. 31. WakeMe 12:49 PM 8/25/10

    Regarding the experiment with the cookies, I think they could have come to a different conclusion. Personally, I dont have a lot of money and although I am not struggling now I used to be. For me seeing or even hearing about something money related feels like a bunch in the gut. I immediately feel anxious about bills that need to be paid. So would I enjoy a cookie? No, I dont like to eat when I am anxious.
    What I'm trying to say is, I can't imagine the subjects' lack of enjoyment was because a pic of money made them think they could have had creme brulee.

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  32. 32. WakeMe 01:09 PM 8/25/10

    Also, I am MUCH happier now that I am not living paycheck to paycheck. Having more money has made a world of difference for me, my stress level, and in turn happiness.

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  33. 33. e_caroline 07:25 AM 9/6/10

    There is a typical psychologist's lack of good sense in this article.

    We see sheer subjective opinion touted as factual.... as if it were "science".

    We see the observation that possessing excess money and possessions does not make one happier... and some fair indications this might be true.

    Then we see a prescription for resolving this "problem" that is purely pulled out of thin air and with absolutely zero substantiation beyond mere speculation.

    This speculation is spoken of as if it were a proven fact... that it is beyond dispute and as if it were some profound bit of wisdom.

    What we see is called hubris and pride. We know full well this is an over-comfortable person who is vastly overpaid for doing nothing of any particular social value.

    The author is what is called a "pseudo-intellectual"... another in and endless supply of people who are little more than pets held in common by society.

    These spoiled pampered, idle products of white-collar suburbia who truly are of no use to themselves nor to others do not have any value except as "companions" to others of their own kind.

    They are pets... and have the same "insight" into life as one might expect of a lapdog.

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  34. 34. Therapistmumbles 09:23 PM 9/10/10

    Money is certainly necessary for basic happiness. It is just that more money does not make anyone more happy. If you are in debt, or can't pay the rent, or struggle to feed your kids, you won't be happy. Once the basics are met, plus a certain amount of discretionary resources, you reach a point of diminishing returns.

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  35. 35. Tigran 11:36 AM 4/21/11

    I say that a lot of money brings happiness and If you are not agree with me you are wrong , look around every thing is in money even If you love a girl witch is rich her father is rich she can't bee you girlfriend if you don't have money a lot of money. I can prove that now days happiness is in money. Just make a test give make what does hi or she fell before and after giving him or her millions , just make a scientific test to prove the world the key to happiness.

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  36. 36. Tigran 11:42 AM 4/21/11

    I say that a lot of money brings happiness and If you are not agree with me you are wrong , look around every thing is in money even If you love a girl witch is rich her father is rich she can't bee you girlfriend if you don't have money a lot of money. I can prove that now days happiness is in money. Just make a test give make what does hi or she fell before and after giving him or her millions , just make a scientific test to prove the world the key to happiness.

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  37. 37. Rayman 08:53 AM 7/18/11

    No doubt about happiness. But money can bring a peacefulness without conditions. Unfortunately the first sign of wealth is waste. Waste is expensive. Many are living well within their means, have extra money and live quiet and rewarding lives. You can be wealthy with a 65,000 dollar income. Too many are poor with higher incomes (based on the amount of debt). I have zero debt. Now that is wealth at many different levels.

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  38. 38. sharone in reply to Steve Skeete 06:33 PM 8/27/11

    Steve, while it's true that things like watching the sunset, smelling a rose or love or laugther is "free," how much is someone who is worried about the upcoming rent and how they're short going to enjoy the things you mentioned? Do you honestly believe someone watchng a sunset sits there and thinks "Ahhh, this is life" when their stomachs are growling? And speaking of health, health and love is not necessarily available to the poor as you like to point out.
    A person who cannot afford to eat healthful foods and lives on cheap foods like macaroni and pasta or Hamburger Helper because that's all they can afford isn't going to be healthier than someone who can afford organic foods and vegetables.

    Please, you are making yourself sound so ignorant and naive.

    I have been unemployed for a while now, not being able to find work, at least not on livable wages and I find no enjoyment in a nice day or "bright summer evening" because I am consumed by worry and anxiety. I can't even really enjoy the company of my sister and nephews who I love dearly because my mind is busy with thoughts about upcoming bills I don't know how to pay.

    Love and laughter? Who's got the energy to enjoy or look for love when they can't even meet their most basic needs?

    If it was true that the simple "free" pleasures make financially struggling people happy, it's not something they would need pointing out in the first place. I am a testament to that. I am struggling badly and I know being financially stable would help me sleep at night and appreciate the simpler things in life, like a nice sunny day. But I can't and don't.

    Ask any rich person if they'd rather be poor and uhappy or rich and unhappy. I know what my answer would be. Believe me, I do not feel sorry for rich people who moan about how money doesn't buy happiness. What makes them think being poor will be any better? I am not greedy and I would donate a major portion of my wealth if I had it so it's not about wanting to acquire material things. It's about having the security knowing your rent is paid and there is food to eat. It's about having educational opportunities that are not hampered by costs or scheduling.

    So please, spare us the speech about how the best things in life are free.

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