By Morgan Clendaniel
Chinese entrepreneur Chen Guangbiao has launched a line of canned air for the Chinese market, to give people something to breathe that isn't the smog-filled Beijing air. Guangbiao, a billionaire who has become known for his stunts, is selling the product to bring more attention to the problems of pollution in China:
It comes with atmospheric flavours including pristine Tibet, post-industrial Taiwan and revolutionary Yan'an, the Communist Party's early base area.
Chen said he wanted to make a point that China's air was turning so bad that the idea of bottled fresh air is no longer fanciful.
"If we don't start caring for the environment then after 20 or 30 years our children and grandchildren might be wearing gas masks and carry oxygen tanks," said Chen.
Copyright 2013 by Fast Company. Reprinted with permission.