Does an Advertiser Know You Clicked on This Story?

Facebook, Yahoo, and Google come under fire for allowing advertisers to follow online consumer behavior to create targeted messages















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* (Sept. 17, 2008) The original version of this article identified TRUSTe as a nonprofit, but the organization has received venture capital funding.



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  1. 1. jcf003 12:34 PM 8/19/08

    It really annoys me to see women with wrinkled skin suddenly turned into fair-faced teenagers every time I check my Yahoo email! I LIKE my wrinkles- they're distinctive and a mark of survival, if not wisdom. I have vowed NEVER to purchase anything I see advertised on Yahoo mail, and told them so. Do you think they care?

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  2. 2. proadventurer 02:13 PM 8/19/08

    My trick is I use Google as a quick spell check, so any targeted advertising based on my search terms is useless. Besides, if you have to google "how to make a bomb" you have no business making one.

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  3. 3. hotblack 04:03 PM 8/19/08

    Problem solved.

    If you use Firefox, use AdBlock Plus
    If you use Safari, use Adblock
    If you use Internet Explorer, you're using the wrong browser.

    For Firefox users: https://addons.mozilla.org/en-US/firefox/addon/10
    For Safari users: http://safariadblock.sourceforge.net/

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  4. 4. ScottHardy 05:19 PM 8/19/08

    My advice is to always use solid privacy protection software like hotblack mentioned. Spam is annoying, but you can block yourself from cookies and related tracking if desired rather easily. It should be common sense though that if you post something publicly, in a forum, in MySpace or on Facebook it's considered public record. Business Intelligence/Data Miners will continue to grab that info and use it/sell it forever.

    Warm Regards,
    Scott Hardy
    http://www.topclassactions.com

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