Cover Image: April 2007 Scientific American Magazine See Inside

Free to Choose

The neuroscience of choice exposes the power of ideas

By Michael Shermer















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In honor of the late economist Milton Friedman, author of the radical book Free to Choose, I propose that we begin by marketing this brand--the Principle of Freedom: all people are free to think, believe and act as they choose, as long as they do not infringe on the equal freedom of others.



This article was originally published with the title Free to Choose.



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ABOUT THE AUTHOR(S)

Michael Shermer is publisher of Skeptic (www.skeptic.com). His new book is Why Darwin Matters.


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