Cover Image: June 2008 Scientific American Magazine See Inside

Got an Original Idea? Not Likely

What fashion teaches us about the federation of ideas














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None of us can navigate this complicated world alone. It is too arduous and time-consuming, like designing all your own clothes instead of trusting the Gap. But there is also a hazard in connectivity. If everyone ends up knowing exactly the same thing, you have a world of like-minded people, and this homogeneous group ends up acting like a single explorer rather than a federation of ideas. People pile on the well-known bandwagon, even if it is a really bad idea. It happens in politics, in musical taste and, yes, in the world of fashion. How else can you explain the popularity of Crocs?


This article was originally published with the title Got an Original Idea? Not Likely.



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ABOUT THE AUTHOR(S)

Wray Herbert is public affairs director for the Association for Psychological Science. His column in Scientific American Mind is adapted from his blog "We're Only Human". He also writes a monthly column called "Mind Matters" for Newsweek.com. Herbert has been writing about psychology and human behavior for 25 years.


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