"Back 20 years, the world was dealing with these issues more in a regulatory way," Hawkins said. "What we see today, with cap and trade or other systems, are really economic models for helping the private sector become a part of the solutions in a sustainable way. Technological and innovative business models can help fuel a more sustainable economy."
Ultimately, UC Berkeley's Wilson said, market forces rule.
"You have to get the market working properly," Wilson said. "Once you do that, demand for trained chemists who understand green chemistry and toxicology will ramp up. Universities will respond, as will research."
Reprinted from Greenwire with permission from Environment & Energy Publishing, LLC. www.eenews.net, 202-628-6500