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Businesses can influence government action on climate in many ways—as long as they start by building their own environmental credibility
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From energy-efficient lighting to recyclable building materials, there are a host of new ways to make your workplace more environmentally friendly
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March 18, 2009
Image: DUSAN PETRICIC
In his new book, Getting Green Done, Auden Schendler presents tested strategies businesses can harness to lessen their impact on the planet and to compel others to do the same. In the excerpt that follows, Schendler—executive director of sustainability at Aspen Skiing Company in Colorado—explains how executives can also influence government leaders to spearhead efforts to preserve the environment.
—The Editors
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3 Comments
Add CommentReally well-written and thought provoking article. I love the line ..."and the roof leaks".
Reply | Report Abuse | Link to thisI complete agree with your assessment that we as individuals need to gather together to lobby for change. I had a revelation yesterday when looking at research at what the top 50 social media brands are - ie what people are talking about on blogs etc - Twitter and Google were one and two, and Obama was number three. However, Obama was the only 'change' brand, all the others were product brands. How great would it be if in a year's time, there was a change brand in the top 50 - creating a collective brand which would harness all the change conversations which are happening out there, and actually drive action?
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