Imaginary Friends

Television programs can fend off loneliness














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Stomach growling, but have no time for a meal? A snack will do. Drowsy and unable to concentrate? A short nap can be reviving when a good night’s rest is unavailable. But what should you do when you are alone and feeling lonely?

New psychological research suggests that loneliness can be alleviated by simply turning on your favorite TV show. In the same way that a snack can satiate hunger in lieu of a meal, it seems that watching favorite TV shows can provide the experience of belonging without a true interpersonal interaction.

For decades, psychologists have been interested in understanding how individuals achieve and maintain social relationships in order to ward off social isolation and loneliness. The vast majority of this research has focused on relationships between real individuals interacting face-to-face. Recent research has widened this focus from real relationships to faux, “parasocial” relationships. Parasocial relationships are the kind of one sided pseudo-relationships we develop over time with people or characters we might see on TV or in the movies. So, just as a friendship evolves through spending time together and sharing personal thoughts and opinions, parasocial relationships evolve by watching characters on our favorite TV shows, and becoming involved with their personal lives, idiosyncrasies, and experiences as if they were those of a friend.

In a recent article published in the Journal of Experimental Social Psychology, Jaye Derrick and Shira Gabriel of the University of Buffalo and Kurt Hugenberg of Miami University test what they call the “Social Surrogacy Hypothesis.”

The authors theorized that loneliness motivates individuals to seek out relationships, even if those relationships are not real. In a series of experiments, the authors demonstrated that participants were more likely to report watching a favorite TV show when they were feeling lonely and reported being less likely to feel lonely while watching. This preliminary evidence suggests that people spontaneously seek out social surrogates when real interactions are unavailable. The authors also found that participants who recalled a fight with a close person in their lives wrote for significantly longer about their favorite TV show than a non-favored TV show. It appears that experiencing a lack of belonging actually caused people to revel in their favorite TV shows, as though the parasocial relationships with TV characters replaced the flawed relationships that had been recalled.

A common experience following a threat to interpersonal relationships, such as a fight, or social rejection, is lowered self-esteem and negative mood. However, the researchers found that those participants who experienced a relationship threat and then watched their favorite TV show were buffered against the blow to self-esteem, negative mood, and feelings of rejection.

This research contributes to a broader literature regarding the fundamental nature of the need to belong. As social animals, humans are driven by an inherent need to win acceptance, and to form and maintain relationships with others. When the desire for connection is met with consistent, meaningful interactions, the craving subsides, but when it goes unmet, it intensifies like a hunger, forcing action.


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  1. 1. Soell 11:54 AM 7/28/09

    Book series work the same way. I'm not a very social person and I don't watch much TV, but I read a lot and I love a series. I recognized a connection between my love of a series and other people's attachment to a TV program. However, I think that usually books would be healthier and that people will not become so addicted to the characters, it's more a situation of hoping for another book with a particular character, but not a need for that character. One looks for books by a particular author because that author creates characters with whom we can relate. We look for the relationship with characters but we can have a very wide circle of fictional friends and we can always find more fictional friends. It is possible to become addicted to characters in a book though. Just remember the reaction of the readers when Sir Arthur Conan Doyle killed Sherlock Holmes.

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  2. 2. starkiddo 01:43 PM 7/28/09

    To me, Blog works in the same way as TV series and books does. I have some fans, but none of them are actually living in my circle. They are far away,thus, they are more nice, compared to some people I face everyday. Sometimes, I doubt if this is unhealthy, then I realized, this era is just like this. Many people have kinda social surrogates, it is might be called as new social evolution in this time .

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  3. 3. krabcat 02:01 PM 7/28/09

    I wonder if chatting with friends over the internet is something similar, a less personal connection can be made with a person (like television characters but not quite so passive) i am constantly talking to friends online but i rarely talk to them in person.

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  4. 4. xili 04:09 PM 7/28/09

    I don't have many friends. But, in my life, there are three friends who are important to me. They are my real friends, i will spend time to talk to them or send e-mail. So, in my opinion, from time to time, we should meet friends, although we have tight schedule. After all, we should live for life, we are social person.

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  5. 5. xili 04:10 PM 7/28/09

    I don't have many friends. But, in my life, there are three friends who are important to me. They are my real friends, i will spend time to talk to them or send e-mail. So, in my opinion, from time to time, we should meet friends, although we have tight schedule. After all, we should live for life, we are social person.

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  6. 6. xili 04:11 PM 7/28/09

    I don't have many friends. But, in my life, there are three friends who are important to me. They are my real friends, i will spend time to talk to them or send e-mail. So, in my opinion, from time to time, we should meet friends, although we have tight schedule. After all, we should live for life, we are social person.

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  7. 7. Amandine 05:38 PM 7/28/09

    History class seems to be the surrogate for me. I enjoyed reading about past events, and viewing the footage of the JFK, MLK and RFK assassinations was as emotional as watching the moon landing.

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  8. 8. pauviolet 06:39 PM 7/28/09

    I agree that a book series by a favorite author is the exact same thing as being attached to a particular television series for the characters that we identify with when we feel lonely and rejected by people in the real world . I have three authors I like a great deal and buy every book the write, one writes fiction and has two series' I love and one writes non fiction but I love his voice and one writes both. Books are better than real people.

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  9. 9. Psch 07:12 PM 7/28/09

    Freud would have a field day with this....object relations ;)

    Also it would be interesting to look at this finding and the intense interpersonal relationship persons with Borderline personality believe they have to others....only to their detriment when it isn't so.....

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  10. 10. Psch 07:12 PM 7/28/09

    Freud would have a field day with this....object relations ;)

    Also it would be interesting to look at this finding and the intense interpersonal relationship persons with Borderline personality believe they have to others....only to their detriment when it isn't so.....

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  11. 11. rightly 09:27 PM 7/28/09

    The same need to connect with others leads to religious fanaticism, suicide bombers, and anarchists willing to go to any lengths to prove themselves to a peer group.
    Oh, how I live the little psychologists. playing grown uo games.

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  12. 12. Firemark in reply to Soell 10:56 PM 7/28/09

    Agreed. Additionally, sometimes, especially in the last few years, some authors write their novels on-line, so that they can depict a new character after asking readers who are his or her fans took part in a particular reader's group on the Internet for suggestions about the characters' trait, which means readers nowadays, compared with the readers dacades ago, can not only enjoy the relationship by the creation of writers themselves, but can probably give advice and recieve acceptance to make characters they expect in their real lives as well.

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  13. 13. zaid 02:16 AM 7/29/09

    for me because i only have 3 friends that are very dear to me NO one has ever understood me thats why i spend most my time here so over time i naturaly developed another contiousnes that constantely yalks to me and understands me

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  14. 14. zaid 02:17 AM 7/29/09

    for me because i only have 3 friends that are very dear to me NO one has ever understood me thats why i spend most my time here so over time i naturaly developed another contiousnes that constantely yalks to me and understands me

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  15. 15. bisheng 11:14 AM 7/29/09

    As usual, the comments always provide more rational approaches which I think will do in my case.

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  16. 16. imaginary 11:19 AM 7/29/09

    Some people have invented complete imaginary worlds for themselves with many inhabitants. These worlds are almost as real, or sometimes more real, to the imaginors than their real daily lives and are usually much more interesting. You can read about them online by finding "ask.metafilter.com I've invented a complete imaginary world -am I insane?" I would like to know more about this situation and what makes it occur.

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  17. 17. bongobimbo 11:57 AM 7/29/09

    This article is stupid--or perhaps, like so much current pseudo-science, it's been sponsored by a multinational that owns a large share of the monopolized media. A three-year-old can have an imaginary friend; a grown-up shouldn't. I'm 73, divorced, live alone and hardly ever get lonely. That's because I'm overwhelmed with too many activities by one of my veterans' groups, Grannies Peace Brigade or my church's Social Justice Ministry, and some weeks run from one rally for justice and peace to another. I also spend time wisely surfing the Independent news on the web, writing or forwarding thoughtful articles and emails, getting together with friends, reading, writing poetry and stories, painting, building & playing musical instruments, composing songs, cooking, sewing, shopping, doing home chores and, occasionally, sleeping. Especially at my age, I DO NOT waste time on televised frivolities or, as this simpering author seems to suggest we should, on junk food.

    I do look at TV occasionally, at most two hours a week. I don't have (or want) cable, don't watch fake "news"--never saw one moment of the OJ Simpson affair or Michael Jackson's post-death hype. I will watch public TV documentaries now and then, and other shows that improve the mind. I agree with my late mother, who especially detested soap operas because the human relationships propagandized fake hyper-emotional responses and were demeaning, especially to women. The only continuing stories I've ever watched without irritation were intelligent series for mental grown-ups like "The Prisoner", "Deep Space Nine" and the better-made Korean historical dramas, created for schools in Korea and subtitled for U.S. audiences, like the recent "Great King Sejong."

    Nearly all television is garbage. I love great comedy but sitcoms and pop entertainment make me want to cry. Reality TV is nothing but exploitation. Now that the channels are owned by a few monopolies run by sinister foreigners like SIR Rupert Murdoch it's worse than ever, and it wasn't nicknamed the Idiot Box in the 1950s for nothing.

    Chris Hedges has a new book, "The Empire of Illusion: The End of Literacy and the Triumph of Spectacle." Its somber theme is the destruction of modern Americans' ability to read critically and reason caused by televised brain-dead entertainment and info-tainment disguised as "news", as well as by brutal movies and video games. They are the "circuses" that divert people from realizing that the "bread" has turned moldy and rotten in this country.

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  18. 18. monterino 12:06 PM 7/29/09

    (ONE TWO THREE FOUR)
    All I need is a TV show, that and the radio
    Down on my luck again, down on my luck again
    I can show you I can show you some of the people in my life
    I can show you I can show you some of the people in my life
    It's driving me mad just another way of passing the day
    I, I get so lonely when she's not there
    I,I.I,I,I!...

    You're just another face that I know from the TV show
    I have known you for so very long I feel you like a friend
    Can't you do anything for me, can I touch you for a while
    Can I meet you on another day and we will fly away

    I can show you I can show you!, some of the people in my life
    I can show you I can show you!, some of the people in my life
    It's driving me mad it's just another way of passing the day
    I, I get so lonely when she's not there
    I,I. I,I,I!...

    Turn it on, turn it on, turn it on again
    Turn it on, turn it on, turn it on again (I can see another face)
    Turn it on, turn it on, turn it on again (I can see another face)
    Turn it on, turn it on, turn it on again (I can see another face)
    (fades out)

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  19. 19. monterino 12:07 PM 7/29/09

    (ONE TWO THREE FOUR)
    All I need is a TV show, that and the radio
    Down on my luck again, down on my luck again
    I can show you I can show you some of the people in my life
    I can show you I can show you some of the people in my life
    It's driving me mad just another way of passing the day
    I, I get so lonely when she's not there
    I,I.I,I,I!...

    You're just another face that I know from the TV show
    I have known you for so very long I feel you like a friend
    Can't you do anything for me, can I touch you for a while
    Can I meet you on another day and we will fly away

    I can show you I can show you!, some of the people in my life
    I can show you I can show you!, some of the people in my life
    It's driving me mad it's just another way of passing the day
    I, I get so lonely when she's not there
    I,I. I,I,I!...

    Turn it on, turn it on, turn it on again
    Turn it on, turn it on, turn it on again (I can see another face)
    Turn it on, turn it on, turn it on again (I can see another face)
    Turn it on, turn it on, turn it on again (I can see another face)
    (fades out)

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  20. 20. ho-hum 12:21 PM 7/29/09

    i prefer talk radio especially coast-to-coast.

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  21. 21. ho-hum 12:23 PM 7/29/09

    that and kraft dinner keep many people alive no joke.

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  22. 22. bchiker 12:34 PM 7/29/09

    This story reminded me of a New York Times article that discussed men in Japan who fall in love with Anime characters. Some of them even go so far as to date their "2-D" characters. It is an interesting if not slightly disturbing article to read. http://www.nytimes.com/2009/07/26/magazine/26FOB-2DLove-t.html?_r=1&scp=1&sq=anime%20pillow&st=cse

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  23. 23. Billyboy 02:29 PM 7/29/09

    It seems that losing a TV show (friend) is analogous to losing a real friend, which happens all the time via moves, losing interest, disagreements, death, etc. However, it seemsthat losing a real friend would be much more traumatic; how can losing an imaginary friend be as bad as the death of a real friend, or a prolonged, intense disagreement with a friend. In addition, most people have more than 1 favorite TV show. So,if a show ends, they can move to another to find solace. In addition, with TIVO, Netflix (viewing on demand if your TV or Bluray player is connected to the web), etc. a person can find a satisfying relationship instantaneously.

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  24. 24. Merrily1941 10:58 PM 7/29/09

    I love the mystery series by Laurie R. King, one by Deborah Crombie and a those several by Anne Perry. They really are like family friends!

    I have one friend who came to my rescue last year following surgery and then a subsequent stroke. She walked with me every step of the way, am sure she was as important to my recovery as medicine I took.

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  25. 25. undrgrndgirl 11:11 PM 7/29/09

    um...duh

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  26. 26. Dimitris 02:37 AM 7/30/09

    And some others, like Bush, not only talk to their imaginary Geezaz friend, they think he talks back.

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  27. 27. Mark Pine 10:05 AM 7/30/09

    I've known of the value of TV for several years. Seven years ago, I experienced a stunning set of interpersonal losses. I divorced. My twin children left for college. My father, whom I had been caring for, died. And a previously planned retirement from my employment took effect.

    I was really alone. Besides loneliness, I also felt purposeless.

    To help, I became more involved with my church. I continued a member of a men's group. I began taking courses and going to lectures.

    But over the years, I've come more and more to recognize the value of television in this regard. I watch every evening, mostly news shows. I've come to regard the talking heads as my friends. Silly, I know. Since I'm a liberal, I feel I have much to share with Olbermann, Maddow, Schultz, and others. It really helps me to feel less lonely, particularly in the lonesome evening when the day's activities have ended.

    Since that time

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  28. 28. Y.K. Lu 10:57 PM 7/30/09

    To solve the problems caused by the development of the society, variety of strange phenomenons have come out. Not only TVs, books, historic materials, but pets, computer games are also the access to make people feel less lonely. I think, however, the situation will go worse and worse. It is not the best solution.

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  29. 29. atomicnut 09:37 AM 8/2/09

    I think as long as this apparent solution to loneliness is treated just like a small snack or a nap, then perhaps it does have use. But the trouble is, a massive number of people end up watching TV all the time, and become mentally obese..

    And another crucial downside to these "surrogate friends" is how one-sided the relationship is - a real-life friend you actually communicate with can actually help you when you have problems - is Joey from Friends going to offer you any real support? This crucial part of real social relations is completely missing.

    Also, it may mutate (well, I think it already has) the shape of social networks by the fact that most TV is produced by a tiny minority of people with a certain set of values, who promote particular morals and attitudes (towards violence, for instance) which would not survive in face-to-face relations.

    And the fact that TV is taking up the time that was formerly spent with real humans (not scripted) means so many people nowadays (in Britain/London at least) are incredibly closed-off and socially anxious. Crucial lessons that we must experience for ourselves are not being learnt. You can never embarass yourself in front of a TV character, never push the boundaries of what you are comfortable doing, and so you remain comfortable only at home on the sofa, nowhere else, where social interactions are offered up to you on a plate hassle-free, with all caring and effort done for you by other characters on the screen.

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  30. 30. Designoid 03:31 PM 8/3/09

    TV and Internet can fill up the void of some psychological needs to belong. But these are crude interactions compared to the future "AI" technologies. Can Robots become our friend?

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  31. 31. Designoid 03:31 PM 8/3/09

    TV and Internet can fill up the void of some psychological needs to belong. But these are crude interactions compared to the future "AI" technologies. Can Robots become our friend?

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  32. 32. Laxminag 01:48 AM 8/4/09

    TV and many other means are fillling psycological needs of the people. But to what extent these means should fill should fill the people's psycological gap is a big question mark. When people feel lonely, depressed and socially alienated, they resort to TV or Internet. I think the fast pace of life has killed the patience and love between individuals. This phenomenon has made people to look for other sources of love and friendship whether it is one sideed, as mentioned in article, or twosided, or manysided anonymous friendships online, or anything. I personally have gone through phases of depression and resorted to online friendship. I got so much addicted that I took a great deal of time and effort to come out of the situation.
    Ironically, these findings are used by TV episode makers rather than someone who has done good. I personally feel that this phenomenon can never be reversed as the society progresses and may be, we should see that these things affect the society in positve manner.

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  33. 33. GenghiS & Bob 03:59 PM 8/6/09

    This electronic sphere of social integration is larger than TV. We're currently connected by WiFi, Blackberry, cell phones, radio, web sites, chat rooms, forums . . .

    Take a close gander at the next teen you see. Earbuds and a cell phone . . . and they're in their own personal "electronic social bubble."

    Not so much "imaginary" as it is media mediated.

    Used to be we connected socially at the "town square" or around the pot-bellied stove at the feed store. Before that it was the tribal campfire.

    The new "campfire" is electronic. We're electronically integrated. Whether "good" or "bad" is a moot point. Fact is that electronic social integration is ineluctable.

    Personally, I like being able to comment on a Scientific American article to "colleagues" in cyberspace whom I've never met.

    TV news does my homework for me re: current events, politics.

    I miss Denny Crane on Boston Legal.

    But I'm sitting in a small library in a rural town on the North Oregon Coast, essentially isolated from most forms of "culture" -- except what is provided to me by media, WiFi, and iTunes radio.

    Works for me. Works for Bob. Bob is my imaginary bobcat. He's invisible, but the kids like him -- once they get past "Is Bob gonna eat me?"



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  34. 34. aiSummer 04:54 PM 8/26/09

    Interesting study. These findings remind me of the studies on maternal deprivation in monkeys, many years ago, where it was found that having a cloth "mother" to cling to was better for chimps than having no mother at all. Although our higher minds know our TV "friends" aren't real, our lower brains and instinctual responses are fooled into accepting the solace.

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  35. 35. tam2 05:44 PM 10/20/09

    This article is very true. I find myself and others I know depending on favorite characters of tv shows to lift our moods.

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  36. 36. agentcrush 01:02 AM 12/9/09

    Well, through the power of the social networking site such as Twitter, I have found that the role of 'surrogate friends' does not have to be as one-sided as everyone thinks!
    People who use Twitter might be aware that there are many role playing communities based on entire tv shows, and one can simply choose to 'follow' certain fictional characters.
    As these characters send a tweet, a pretty awesome level of interaction can be achieved, especially if the option to send their tweets to your phone via text is enabled.
    It feels just like receiving a text from a friend! Interaction with such fictional characters is so easy (so what if it's just some random fan just quoting or pretending to be Captain Jean-Luc Picard?)
    Who else is guilty of such nerdery? I know I am.

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  37. 37. bri bri 07:32 PM 2/22/10

    as a teen i can understand the relationships that we have but these cause a lot of chaos in our lives instead of school we focus more on kim kardshian and justin beiber dreaming that we would meet them the stars basically run our lives

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  38. 38. Cleverusername 09:58 PM 6/15/12

    Speaking of imaginary friends, what about imaginary siblings? Are they that different, and are we ever too old to wonder what they'd be like if they were real?

    Check out an article on imagining the ideal sister by Gina Barreca: http://www.courant.com/news/opinion/hc-op-barreca-secretly-wishing-for-divine-sisterho-20120614,0,1810523.column

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