Among other things, Fassero and Ristevski view their service as something that local governments could use to create digital catalogues for property tax assessments. "If they have property information that has a latitude and longitude, they can build a map in their systems," Ristevski says. "Earthmine lets them visualize what to this point has simply been data points." Utility companies might also use these maps to accurately guide service representatives to work sites.
Earthmine faces tough competition for its service as it hits the streets some eight months after Google, whose method of data collection is similar to that of earthmine. Google uses a Calgary, Alberta–based company, Immersive Media Corp., to drive its vans throughout its target cities collecting images. Microsoft also offers its own version with Street-Side, part of its Live Search Maps site, which covers portions of San Francisco and Seattle.