The surest way to a woman’s heart may be through her ears. In a study published in the July issue of Psychology of Music, researchers at the University of Southern Brittany in France exposed single 18- to 20-year-old women to either music with romantic lyrics or neutral lyrics while they waited to complete a taste test with a 20-year-old male research assistant posing as another student volunteer. During a break, the male confederate asked the female participants for their phone number. Fifty-two percent of the women who heard romantic music said yes compared with only 28 percent who heard neutral music—something to think about next time you’re playing the jukebox.

This article was originally published with the title Love Is in the Air.

3 Comments

1. 1. anova9 05:40 PM 11/29/10

   Without knowing how many students were included in this study it is impossible to judge its credibility and one tends to assume it has none.

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2. 2. Badari in reply to anova9 06:30 PM 11/29/10

   This partial article refers to the original, peer reviewed journal where the study was published (Psychology of Music). If you are concerned with the credibility of the study I would recommend reviewing the studies findings before dismissing it.

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3. 3. rikkus 09:54 AM 11/30/10

   The SciAm web people really need to sort out the spam problem.

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