The initiative officially launched in Canada on December 7, 2012, and in the U.S. on January 9, 2013 at the Joint Mathematics Meetings in San Diego. Other countries have had inaugural events since then. The European launch was held March 5 in conjunction with MPE day at UNESCO headquarters in Paris. Events that day included a screening of the film Exit (about human global migration), a panel discussion on what mathematics can do for the planet and a public lecture by Edward Lungu of the University of Botswana on utilizing the environment to manage HIV/AIDS.
Rousseau hopes that the initiative will help nurture new ideas for dealing with climate change and encourage changes at the political level. Rousseau says that communicating the economics of the situation to politicians is key. "They want to know how much it will cost if you act now, and how much it will cost if you don't act now. It will be so much more expensive if we act later."