In sum, the things that we want will be perceived as relatively closer and more obtainable and energize action geared towards their acquisition. This perhaps explains why that cute bartender you’ve been eyeing recently appears to lean in tantalizingly close when pouring your drink. But beware of how your eyes may deceive you. Though you may desire the barkeep’s affections, those dexterous hands may be farther away than you think. What appears to be within reach might, in fact, not be so. Indeed, these findings suggest that Morrissey’s musings on the effects of unrequited love need revision. While he may be right that the “the more you ignore me, the closer I get”, it may be equally true that the more you ignore me, the closer you get.
Are you a scientist? Have you recently read a peer-reviewed paper that you want to write about? Then contact Mind Matters co-editor Gareth Cook, a Pulitzer prize–winning journalist at the Boston Globe, where he edits the Sunday Ideas section. He can be reached at garethideas AT gmail.com