Cover Image: September 2010 Scientific American Magazine See Inside

Recommended: The 50 Most Extreme Places in Our Solar System

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Choke: What the Secrets of the Brain Reveal about Getting It Right When You Have To
by Sian Beilock. Free Press, 2010

Four Fish: The Future of the Last Wild Food
by Paul Greenberg. Penguin Press, 2010

Almost Chimpanzee: Searching for What Makes Us Human, in Rainforests, Labs, Sanctuaries, and Zoos
by Jon Cohen. Times Books, 2010

The Calculus Diaries: How Math Can Help You Lose Weight, Win in Vegas, and Survive a Zombie Apocalypse
by Jennifer Ouellette. Penguin Books, 2010

Origins: How the Nine Months before Birth Shape the Rest of Our Lives
by Annie Murphy Paul. Free Press, 2010

Brain Storm: The Flaws in the Science of Sex Differences
by Rebecca M. Jordan-Young. Harvard University Press, 2010

Churchill’s Secret War: The British Empire and the Ravaging of India during World War II
by Madhusree Mukerjee. Basic Books, 2010



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  1. 1. jstreet 11:47 AM 9/11/10

    It's similar to Kant's realization that we don't actually see or know the "thing-in-itself" but build perceptions and ideas based on the data we are able to gather with our senses.

    If we think of a dog's nose, which is able to smell about 400 times more accurately and finely than a human nose, the problem becomes clear. Even if our ideas are relatively good explanations of the data (coffee smells coming from the kitchen therefore Joe made coffee this morning) they can be disastrously wrong when the data is inadequate.

    We place patterns on the data, no matter how sparse, in order to make some sense to it.

    But we rarely admit that our models are often almost irrelevant and sometimes completely misleading.

    Economics is a case in point. The underlying economy is so complex, including the complexity of human behavior and motivation, that it is virtually impossible to control or predict.

    But like gamblers in Las Vegas we keep trying.

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