January 8, 2009 | 1 comments

Sony's Stringer Hosts Star-Studded CES Keynote [Slide Show]

Tom Hanks, Reggie Jackson and Usher are among the celebs to join Sony's chief executive onstage at CES

By Larry Greenemeier

SONY'S STRINGER kicked off CES 2009 on Thursday.
© Larry Greenemeier / Scientific American

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From the In-Depth Report CES 2009: The Consumer Electronics Show

LAS VEGAS, NEV.—Sony Corp. chairman and chief executive Sir Howard Stringer today shared the stage at the Consumer Electronics Show here with a roster of stars, including actor Tom Hanks, Disney and Pixar chief creative officer John Lasseter, TV doctor and Oprah fave Mehmet Oz, former Yankee slugger Reggie Jackson, Dreamworks’s chief executive Jeffrey Katzenberg and singer Usher. (What were the chances of them all being in Las Vegas on the same day?)

During a two-hour keynote, Stringer discussed a variety of new Sony technologies, including the networked BRAVIA LCD high-definition television, VAIO P Series Lifestyle PC and a flexible, cardboard-thin Organic Light Emitting Diode (OLED) video screen. By 2011, he said, 90 percent of Sony’s product categories will connect to the internet and to one another.

View a slide show highlighting Stringer’s keynote

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