Subliminal Messages Drive the Mind to Distraction

What you don't "see" may distract you anyway















Share on Tumblr

distraction

TROUBLE FOCUSING? Could be subliminal messages playing with your mind. A new study shows that images people don't even realize they're seeing can break their concentration. Image: © C. DEFAN/ZEFA/CORBIS

  • The Wisdom of Psychopaths

    In this engrossing journey into the lives of psychopaths and their infamously crafty behaviors, the renowned psychologist Kevin Dutton reveals that there is a...

    Read More »

A new study shows that subconscious signals interfere with concentration, causing people to become easily distracted and falter on even the simplest of tasks.

When people concentrate, they focus on the task at hand and filter out information irrelevant to what they are doing. A new report, however, published in this week's Science, says that sometimes unrelated info slips through, even if it is not consciously processed. "Our results contradict the general view," says lead author Yoshiaki Tsushima, a graduate student in psychology at Boston University.

Tsushima and his colleagues performed a series of experiments that show how bits of irrelevant information sneak past people's attention-focusing mechanism. Study participants were told to report the pair of numbers in a string of six letters and two numerals that they saw on a computer screen, and to ignore the dots bouncing around them. Some of the dots moved about randomly and others traveled in fixed directions.

Sounds simple. However, ignoring the dancing dots turned out to be easier said than done. The participants did well on their task when less or more than 5 percent of the dots moved in specific patterns, but their success rate dropped off at around 5 percent. This is because, researchers say, at 5 percent the pattern was apparently below the threshold of conscious awareness, but the subjects still picked it up subconsciously. "Invisible signals distract," Tsushima explains. The subjects did not pick up on any pattern in movement below 5 percent. In one fixed-direction pattern above 5 percent, they noticed the dots but were able to ignore them.

In one of the experiments, the researchers measured participants' brain activity during the computer test. They primarily focused on the visual cortex and the lateral prefrontal cortex, because those are the areas of the brain that filter irrelevant stimuli. Their goal: to determine how subliminal signals, which can be distracting, are processed. When 5 percent of the dots moved coherently, the visual cortex was activated, though the signal was computed only subconsciously: the lateral prefrontal cortex was not activated. The reason, researchers say, is that the signal was able to sneak by that attention-focusing part of the brain, thus allowing subjects to be distracted; the subliminal signal was too weak for the lateral prefrontal cortex to pick up and block.

When people are distracted, they have fewer resources to allocate to what they are doing and, as a result, their performance suffers, the scientists say. They speculate that stronger messages prompt the lateral prefrontal cortex to jump into action, batting back the potentially distracting signals.



1 Comments

Add Comment
View
  1. 1. imtired88 04:44 PM 4/10/09

    I am struggling with this, I can be sitting on a computer next to other computers next to me with others sitting next to me and I will not be able to control my eyes from looking at them, there movements distract me and I am not able to focus on what I need to focus on!
    If anyone has ever heard of this and can help me in ANY way please send me an email at joahladder88@yahoo.com
    Thanks

    Reply | Report Abuse | Link to this
Leave this field empty

Add a Comment

You must sign in or register as a ScientificAmerican.com member to submit a comment.
Click one of the buttons below to register using an existing Social Account.

More from Scientific American

Follow Us:

See what we're tweeting about

Scientific American MIND

More »

Free Newsletters


Get the best from Scientific American in your inbox

Solve Innovation Challenges

Powered By: Innocentive

  SA Digital
  SA Digital

Email this Article

Subliminal Messages Drive the Mind to Distraction

X
Scientific American Mind

Subscribe Today

Save 66% off the cover price and get a free gift!

Learn More >>

X

Please Log In

Forgot: Password

X

Account Linking

Welcome, . Do you have an existing ScientificAmerican.com account?

Yes, please link my existing account with for quick, secure access.



Forgot Password?

No, I would like to create a new account with my profile information.

Create Account
X

Report Abuse

Are you sure?

X

Institutional Access

It has been identified that the institution you are trying to access this article from has institutional site license access to Scientific American on nature.com. To access this article in its entirety through site license access, click below.

Site license access
X

Error

X

Share this Article

X