- Attempting to complete two or more tasks at once causes us to divide our attention, so that we focus less on each of those activities.
- A person who drives while talking on a cell phone, for example, is a worse driver than an individual at the legal limit of alcohol intoxication.
- A small percentage of the population defies this trend and multitasks with ease. These so-called supertaskers are helping to elucidate the underlying brain mechanisms supporting multitasking and attention.
“Any man who can drive safely while kissing a pretty girl is simply not giving the kiss the attention it deserves,” Albert Einstein is purported to have said. The quote acknowledges a fundamental characteristic of human attention. Sometimes there simply is not enough of it to go around.