From the July 2009 Scientific American Magazine | 61 comments
By Gary Stix
The Rationality Illusion
The behavioral ideas now garnering increased attention take exception to some central ideas of modern economic theory, including the view that each buyer and seller constitute an exemplar of Homo economicus, a purely rational being motivated by self-interest. “Under all conditions, man in classical economics is an automaton capable of objective reasoning,” writes financial historian Peter Bernstein.
Adapting to the Freshwater CrisisForward-thinking experts are getting a better handle on the growing global water shortage and coming up with innovative approaches to ensuring the security, safety and sustainability of this resource
15 Answers to Creationist Nonsense
In 2012 neutrinos melt Earth's core, and other disasters
Information in the Holographic Universe
Fight to protect California condors from lead ammunition moves to Arizona
Circulation of LHC Beams Could Resume in Earnest over the Weekend
Measuring Up: New NIST Director, Plus Big Budget Put Measurement Science in Public Eye
How Long Can a Nuclear Reactor Last?
What to Do About Endocrine Disruptors? A Q&A with Linda Birnbaum
RSS Feeds
Blog
Podcasts
Mobile
Widgets