Hello there.

I hope you've enjoyed the magazine so far. Now I'd like to let you in on something of great importance to you personally. Have you ever been tricked into saying yes? Ever felt trapped into buying something you didn't really want or contributing to some suspicious-sounding cause? And have you ever wished you understood why you acted in this way so that you could withstand these clever ploys in the future?

This article was originally published with the title The Science of Persuasion.

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