According to Trish McDermott, a longtime spokesperson for Match and now an executive at Engage.com, the confusion over membership ¿figures results from the fact that while a large company such as Match might advertise that it has 15 million members, less than a million are actually paying customers. The others have full profiles online--an important marketing draw--but cannot respond to e-mails. This is one of several reasons, according to McDermott, why many paying members get frustrated by a lack of response to their e-mails; the vast majority of people in the profiles simply cannot respond.
One of my greatest concerns about online dating has to do with what I call "the click problem." We already have a commitment problem in America, one of several reasons why roughly half of first marriages and about two thirds of second marriages here end in divorce. Online dating probably is making things worse.
This article was originally published with the title The Truth about Online Dating.