"We learned a lot from the BP oil spill in terms of how we should communicate after a crisis at a facility," he said. "We knew we needed to engage the public through social media, and we had to get our technical experts out there explaining the situation in language that people can understand."
"The most important lesson was, you have to get out in front of this thing," he added.
Polls seem to indicate that the approach has worked. Before Fukushima, around 71 percent of the American public approved of nuclear energy; after the meltdown, that number fell to a low of 42 percent. Yet only a year later, approval is back up to almost 61 percent, he said.
Reprinted from Climatewire with permission from Environment & Energy Publishing, LLC. www.eenews.net, 202-628-6500