Cover Image: November 2011 Scientific American Magazine See Inside

Moods Change in Response to Our Subliminal Goals

How unconscious cues affect our feelings














Share on Tumblr



Image: Michelle Thompson

  • The Wisdom of Psychopaths

    In this engrossing journey into the lives of psychopaths and their infamously crafty behaviors, the renowned psychologist Kevin Dutton reveals that there is a...

    Read More »

It happens to all of us: we suddenly and inexplicably feel cheery or blue, even though our mood was quite different just moments before. Often the culprit is a subliminal cue, or, as psychologists call it, priming. But we do not have to be at the mercy of these unconscious cues. Recent research suggests that simply recognizing the phenomenon can help us take control.

Researchers usually test the effects of priming by making participants believe they are taking part in a study of some other variable. In a University of Toronto study last year, people who were unconsciously exposed to images of fast-food logos became more impatient and less likely to be thrifty. In another study, published in the March issue of the Journal of Psychosomatic Research, when participants recalled an illness-related memory, their pain tolerance decreased.

A study from the October 2010 issue of Social Cognition revealed how nonconscious goals—those of which we are not aware—can put us in positive or negative “mystery moods.”

A nonconscious goal might be one that has become so automatic you do not even realize you are still pursuing it, such as impressing the boss or taking fewer Facebook breaks. In the study some participants were unknowingly primed toward goal pursuit with a reading task that included words such as “success” and “achieve.” When they failed at a subsequent puzzle, their mood was more negative than those who were not primed with goal-oriented words.

The key to outmaneuvering priming might simply be more self-awareness. Case in point: study participants’ moods lifted when re­searchers pointed out why they had become blue. So if you suddenly find yourself in a funk, think about what you saw, heard and thought about in the past few minutes—sometimes simply identifying the trigger can help you move past it.


Buy This Issue
If your institution has site license access, enter here.
Rights & Permissions

6 Comments

Add Comment
View
  1. 1. Pariah 10:45 PM 12/6/11

    Unfortunately, there is no October 2010 issue of Social Cognition. Volume 6 Issue 5 October 2011 issue of Social Cognition has no articles that address your claims. I guess you don't need accurate references to write for Scientific American Mind. Thanks for wasting my time.

    Reply | Report Abuse | Link to this
  2. 2. sparcboy 03:48 PM 12/7/11

    Chartrand, Tanya L. et al.”Nonconscious Goal Pursuit: Isolated Incidents or Adaptive Self-Regulatory Tool.” Social Cognition 28.5 (2010): 569-588.

    Reply | Report Abuse | Link to this
  3. 3. Pariah 06:37 PM 12/7/11

    Oops, Nevermind

    Reply | Report Abuse | Link to this
  4. 4. Micmac000 in reply to Pariah 03:44 AM 12/8/11

    Pariah . .take a chill pill. Put on your fuzzy slippers and grab a coffee and relax.

    ops . .I guess you never made a mistaken reference . .Sorry your highness.

    Reply | Report Abuse | Link to this
  5. 5. Micmac000 03:59 AM 12/8/11

    Perhaps certain people should revisit their own reference skills before throwing the stone at the glasshouse. To wit:

    What Just Happened?
    T Rodriguez - Scientific American Mind, 2011 - nature.com
    ... A study from the October 2010 issue of Social Cognition revealed how nonconscious
    goals—those of which we are not aware—can put us in positive or negative “mystery
    moods.”. ... Neuropsychopharmacology (20 Jul 2011). ...

    Feeling good and feeling truth: The interactive effects of mood and processing fluency on truth judgments
    AS Koch… - Journal of Experimental Social Psychology, 2011 - Elsevier
    ... 006 Reference: YJESP 2771 To appear in: Journal of Experimental Social Psychology Received
    date: 4 April 2011 Revised date: 5 October 2011 Accepted date: 7 October 2011 Please cite ...

    Journal of Experimental Social Psychology, 45, 254-257 ... Hartwig, M., & Bond, CF (2011). ...
    The psychological implications of concealing a stigma: A cognitive-affective-behavioral model.
    JE Pachankis - Psychological Bulletin, 2007 - doi.apa.org
    ... Publication Date Mar 2007 Publication History: Accepted: Aug 11, 2006; Revised: Jul 17, 2006;
    First Submitted: Oct 26, 2005. Language English Author Pachankis, John E. Email ... Social Cognition,
    20, 171-197. ... Cognitive, social, and physiological determinants of emotional state. ...
    Cited by 119 - Related articles - BL Direct - All 10 versions

    Head Lines
    [PDF] from sciamdigital.comT Rodriguez, M Solis, M Solis, C Arnold… - Scientific American …, 2011 - sciamdigital.com
    Page 1. 8 November/December 2011 MIC HE L L E T H O MP SO N It happens
    to ... pain tolerance decreased. A study from the October 2010 issue of Social
    Cognition revealed how nonconscious goals— those of which ...
    Library Search - All 3 versions

    Personally (Micmac000). . .I don't believe that all these folks are doing faulty research and referencing.

    Reply | Report Abuse | Link to this
  6. 6. jsilbert 11:33 AM 12/9/11

    The late Dr. Lloyd Silverman and generations of his graduate students at New York University and the New York City Veterans' Administration Hospital extensively researched the effects of subliminal stimuli on moods and cognitive functioning. Much of this work was summarized in his book, "The Search For Oneness."

    Reply | Report Abuse | Link to this
Leave this field empty

Add a Comment

You must sign in or register as a ScientificAmerican.com member to submit a comment.
Click one of the buttons below to register using an existing Social Account.

More from Scientific American

Follow Us:

See what we're tweeting about

Scientific American MIND

Tweets could not be retrieved at this time

Free Newsletters


Get the best from Scientific American in your inbox

Solve Innovation Challenges

Powered By: Innocentive

  SA Digital
  SA Digital

Science Jobs of the Week

Email this Article

Moods Change in Response to Our Subliminal Goals: Scientific American Mind

X
Scientific American MIND iPad

Tap into your MIND

Get Both Print & Tablet Editions for one low price!

Subscribe Now >>

X

Please Log In

Forgot: Password

X

Account Linking

Welcome, . Do you have an existing ScientificAmerican.com account?

Yes, please link my existing account with for quick, secure access.



Forgot Password?

No, I would like to create a new account with my profile information.

Create Account
X

Report Abuse

Are you sure?

X

Institutional Access

It has been identified that the institution you are trying to access this article from has institutional site license access to Scientific American on nature.com. To access this article in its entirety through site license access, click below.

Site license access
X

Error

X

Share this Article

X