" data-pin-do="buttonBookmark">
DONALD A. NORMAN: EMOTIONAL DESIGNER
Image: JEFF SCIORTINO
Slowly and with care, Donald A. Norman refills his teacup, but the tea drips down the pot anyway. I look down at the small puddles of green tea on the restaurant table and back up at Norman. Here it comes, I think, bracing myself for a classic Norman fulmination on how basic design flaws in ordinary objects are the true sources of most "human error." After all, such cantankerous critiques in his 1988 book The Psychology of Everyday Things were what brought him international fame outside the narrow field of cognitive science.
This article was originally published with the title Why Machines Should Fear.
Already a Digital subscriber? Sign-in Now
If your institution has site license access, enter here.
See what we're tweeting about
Comments
Add Comment