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Designer Supermarkets

Designer Supermarkets
Marketing experts design nearly every feature of food stores—from product placement to mood music—to maximize sales.

When customers enter a grocery store, the first thing they see is typically something colorful, aromatic and enticing—fresh produce, for example.

The long center aisles and aisle-end displays are jam-packed with products, forcing shoppers to pass by many items that they might purchase on impulse.

Food companies pay supermarkets to get their products—salty chips and other junk foods—positioned prominently in huge displays.

Checkout lines are plastered with candy and other junk food items—the last temptation.

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