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Brain-Training Software to Improve Your Driving Skills

Could computer software based on cognitive science improve older drivers' skills?
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In the film noir classic Double Indemnity, insurance agents are presented as cold-blooded in their pursuit of the facts. But it wasn’t until I saw a recent advertisement for Allstate, the insurance company, that I realized how seriously insurance agents take neuroscience. Allstate was advising parents to vote for graduated driver-licensing laws because teenagers’ “dorsal lateral prefrontal cortexes” are immature.

There’s a reason, as this ad implies, that there are age brackets for auto insurance premiums. We drive the way we do because of our brains, which start off immature, pass through an all-too-brief peak and, often, descend slowly into decrepitude.

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