Mind & Brain Embrace Your Inner Eccentric How a desire to stand out from the crowd shapes behavior and creative thinking By Hans-Peter Erb and Susanne Gebert THIS IS A PREVIEW. Buy this digital issue or subscribe to access the full article. Already a subscriber or purchased this issue? Sign In These dancers from the Philippines might appear outlandish, but they are in fact signaling group membership by participating in a local festival to honor birds. NATURE PICTURE LIBRARY Who am I? The question seems so simple, yet it cuts to the heart of everything we do. Without an answer, we lack the inner compass that guides us through life. Decisions become arbitrary. Relationships dangle by a tenuous thread. Introspection offers partial insight into this nebulous yet vital question. A fuller account, however, emerges from our interactions with the social environment. As we move through the world, certain people, ideas and activities resonate more than others. This mix of allegiances is ultimately what makes you you. THIS IS A PREVIEW. Buy this digital issue or subscribe to access the full article. Already a subscriber or purchased this issue? Sign In Buy Digital Issue $5.99 Add To Cart Browse all subscription options! Subscribe ADVERTISEMENT Scientific American is a trademark of Scientific American, Inc., used with permission © 2015 Scientific American, a Division of Nature America, Inc. All Rights Reserved.