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See Inside March 2011

Gadget Politics: Why Tech Fans Share the Love and Hate

The truth behind what makes technology's true believers tick

Easy: Because of the Internet effect. The kinds of people who peg their self-worth to their gadgets are precisely the kind of people who live online, where the standards for civility are very different from the real world’s. When you’re online, you’re anonymous, so you don’t experience the same impulse control you would if you were face-to-face with somebody.

Is there hope for a détente in the electronics wars? Not as long as nobody knows your real identity online, as long as the gadget mill cranks out new models twice a year, and the marketing machines make us believe that our self-worth depends on the brands we carry.

That’s my opinion, anyway. And if you disagree with me, you’re an idiot-tard.

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