ADVERTISEMENT
See Inside Scientific American Volume 307, Issue 1

How to Teach Computers to Learn on Their Own

New techniques for teaching computers how to learn are beating the experts



SCIENTIFIC AMERICAN

A couple of years ago the directors of a women's clothing company asked me to help them develop better fashion recommendations for their clients. No one in their right mind would seek my personal advice in an area I know so little about—I am, after all, a male computer scientist—but they were not asking for my personal advice. They were asking for my machine-learning advice, and I obliged. Based purely on sales figures and client surveys, I was able to recommend to women whom I have never met fashion items I have never seen. My recommendations beat the performance of professional stylists. Mind you, I still know very little about women's fashion.

Machine learning is a branch of computer science that enables computers to learn from experience, and it is everywhere. It makes Web searches more relevant, blood tests more accurate and dating services more likely to find you a potential mate. At its simplest, machine-learning algorithms take an existing data set, comb through it for patterns, then use these patterns to generate predictions about the future. Yet advances in machine learning over the past decade have transformed the field. Indeed, machine-learning techniques are responsible for making computers “smarter” than humans at so many of the tasks we wish to pursue. Witness Watson, the IBM computer system that used machine learning to beat the best Jeopardy players in the world.

This is only a preview. Get the rest of this article now!

Select an option below:

Customer Sign In

*You must have purchased this issue or have a qualifying subscription to access this content


It has been identified that the institution you are trying to access this article from has institutional site license access to Scientific American on nature.com.
Click here to access this article in its entirety through site license access.

Rights & Permissions
Share this Article:

Comments

You must sign in or register as a ScientificAmerican.com member to submit a comment.
Scientific American Special Universe

Get the latest Special Collector's edition

Secrets of the Universe: Past, Present, Future

Order Now >

X

Email this Article

X