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See Inside November / December 2010

Love Is in the Air: Romantic Tunes Boost Dating Odds

Romantic music boosts men's chances with the ladies

The surest way to a woman’s heart may be through her ears. In a study published in the July issue of Psychology of Music, researchers at the University of Southern Brittany in France exposed single 18- to 20-year-old women to either music with romantic lyrics or neutral lyrics while they waited to complete a taste test with a 20-year-old male research assistant posing as another student volunteer. During a break, the male confederate asked the female participants for their phone number. Fifty-two percent of the women who heard romantic music said yes compared with only 28 percent who heard neutral music—something to think about next time you’re playing the jukebox.

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