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People have been fascinated with the figure of the narcissistic star at least since Norma Desmond announced that she was ready for her close-up in the 1950 film Sunset Boulevard. Norma is not alone—new research shows that celebrities of all types are significantly more vain than other people.

Two University of Southern California researchers conducted the study. One of them, Drew Pinsky, appears on a syndicated radio show called Loveline, in which visiting celebrities give relationship advice to callers. Together with his colleague S. Mark Young, Pinsky recruited 200 of his guests to fill out personality assessments.

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