Unveiling the Real Evil Genius

Creative people are better at rationalizing small ethical lapses that can spiral out of control

What is the evidence that a creative personality can breed dishonesty?

In our first experiments, we took students and measured how creative they were using multiple methods. No matter the measure, we found that the more creative people cheated more on a math test.

Second, we tried to temporarily increase creativity in some people but not in others. There are all kinds of evidence that this works. [For tips on boosting creativity, see “Your Creative Brain at Work,” by Evangelia G. Chrysikou; Scientific American Mind, July/August 2012.] Those in whom we increased creativity cheated a bit more. That's more causal, supporting the idea that creativity is the mechanism.

Then we went to a big advertising company and asked its employees questions that tested their moral flexibility in personal relationships, taxes, relationships with companies, and so on. If you were on a business trip, would you report a dinner you purchased after you got home on your expense report? We also asked the CEO which jobs have more or less creativity. The results showed that the more creativity in a person's job, the more moral flexibility the person reported in our survey.

How can the dark side of creativity be avoided or diminished?

Creativity is very helpful for lots of things, so we don't want to stamp it out. But if you take creative people and put them in a situation where they have a conflict of interest and where the rules are flexible, this is going to be a bad recipe. Wherever rationalization is easy, I would worry a lot about the rules, regulations and code of conduct—and then I would try to eradicate conflict of interest. In finance, you can make lots of money if you see reality in one way or another. In medicine, if a physician gets paid for prescribing a test or procedure, creativity can also play a big dangerous role. And there are cases where creativity exercises might not be beneficial. I would also worry about increasing creativity just before doing taxes or playing golf.

Are there instances in which lying is okay?

Not all dishonesty is bad. We all know about white lies and social politeness. Telling the truth all the time is a difficult thing to live with, which is why we often encourage some level of dishonesty.

(Further Reading)

The Dark Side of Creativity: Original Thinkers Can Be More Dishonest. Francesca Gino and Dan Ariely in Journal of Personality and Social Psychology, Vol. 102, No. 3, pages 445–459; 2012.

Rights & Permissions
or subscribe to access other articles from the November 2012 publication.
Digital Issue $7.95
Digital Subscription $19.99 Subscribe
Share this Article:


You must sign in or register as a member to submit a comment.

Starting Thanksgiving

Enter code: HOLIDAY 2015
at checkout

Get 20% off now! >


Email this Article