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Stories by Dan Ariely

Black Friday: The Jury is Still Deliberating

Halloween decorations have been taken down, costumes have been stowed away and all of the candy corn has been eaten. Americans are now preparing for their next major holiday—Black Friday.

November 24, 2015 — Wendy De La Rosa and Dan Ariely

How Self-Control Works

It's a skill, we are learning, that profoundly shapes lives. How does it work? Where does it come from?

April 12, 2011 — Dan Ariely