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Stories by Robert B. Cialdini

The Science of Persuasion

Social psychology has determined the basic principles that govern getting to "yes."

January 1, 2004 — Robert B. Cialdini

The Science of Persuasion

Salespeople, politicians, friends and family all have a stake in getting you to agree to their requests. Social psychology has determined the basic principles that govern getting to "yes"

February 1, 2001 — Robert B. Cialdini