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May 12, 2009 | 1
Google has a better idea for search. What if you could customize the results, prioritizing hits based on your personal preferences?
Although searching with key words has worked for the first few decades of the Web, some searches are hard to perform that way alone, Marissa Mayer, vice president of Google Search Products and User Experience, acknowledged today. So Google has added a feature called Search Options in an upgrade its uber-popular search engine.
Now searchers can reorganize the result of a key word search to emphasize particular kinds of links, such as video, or to sort links by timeliness.
A Google goal is to highlight more video, images and other multimedia links in its listing of search results, Mayer said. The "universal search" capability that Google built into its search engine in 2007 now provides one multimedia link for every four items on the search results list.
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