Jul 29, 2009 | 8
Microsoft and Yahoo today announced that, after months of courting and coyness, the two companies will join forces in the Web search arena to challenge Google's dominance.
Now comes the hard part—ensuring that the two veteran information-technology companies can make good on a deal that should deliver Microsoft's new Bing search engine a much larger audience while restoring relevance to Yahoo's fading star. The 10-year deal, which the companies hope to finalize early next year, calls for Yahoo to replace its own search engine technology with Bing, introduced early last month, and make its search sales force available to Microsoft to attract large advertisers.
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