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Jun 24, 2009
Mark Twain once said he counted 136 kinds of weather in a single New England day. If he were around today, he’d probably be tuning in to his local TV station and going online for help with the task.
Twain would have plenty of company. A nationwide survey just out from the National Center for Atmospheric Research (NCAR) found that nearly nine in 10 American adults check weather reports regularly. That adds up to about 300 billion forecasts annually.
The study is the first to comprehensively assess the public’s perception, use and value of forecasts. It appears in the June issue of the Bulletin of the American Meteorological Society. The work was funded by the National Science Foundation and National Oceanic and Atmospheric Administration.
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