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Aug 24, 2009 | 10
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The freezer aisle may not be the only place to find your favorite flavor of Ben & Jerry's ice cream in the future. In fact, Turtle Soup, Chocolate Peanut Butter Swirl and Cake Batter could someday be found on shelves right next to canned soup, peanut butter and cake mix.
The giant multinational company Unilever—owner of Ben & Jerry's, among other ice cream–makers—has been on the hunt for carbon-friendly improvements to its production of the summertime favorite. “We have to look at a really radical solution,” Gavin Neath, Unilever’s senior vice president for sustainability, told the Times of London.
One of the proposed possibilities: ambient ice cream. Now, in addition to upgrading the energy-efficiency of two million chilled cabinets they supply to retailers, the company has taken on the task of perfecting an ice cream that consumers can buy at room temperature, thereby eliminating the energy costs associated with refrigerated transport and storage. Although consumers would bear the costs of freezing the treat, the overall energy used would be reduced. The project is being carried out in Unilever's own laboratories, with help from the Cambridge University, according to the Times.
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