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Dec 18, 2008
Do opulent Christmas displays in stores and frenzied ads make you feel overwhelmed, depressed, or psyched? The emotions you feel might be a clue to your “shopping personality” – a pattern of behavior that corresponds with how you act in the rest of your life.
Kent State University behavioral economist Paul Albanese has identified four types of shoppers – normal, neurotic, compulsive and psychotic – based on clinical descriptions of human behavior and personality development in the Diagnostic and Statistical Manual (DSM), the psychologist’s bible. In describing these shopping personalities in his 2002 book, The Personality Continuum and Consumer Behavior, Albanese draws on the so-called object-relations theory of psychoanalysis, which says humans seek satisfaction through their relationships with others.
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