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Feb 11, 2009 | 1
Seventy percent of smokers in the U.S. say they want to quit, but studies show that only 2 percent to 3 percent manage to kick the habit each year. Incentives for quitting—avoiding potentially deadly lung cancer and premature wrinkling, saving thousands of dollars annually (in money spent on cigarettes and medical bills stemming from health-related ills), and perhaps even becoming president of the United States—are just not enough, it seems. Could cash succeed where all else failed?
It just might. Researchers report today in the New England Journal of Medicine that smokers were three times more likely to give up cigarettes in return for a few hundred bucks.
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The Geoffrey Beene Foundation Alzheimer’s Initiative (GBFAI) is launching the 2013 Geoffrey Beene Global NeuroDiscovery Challenge whose
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