News Blog

News Blog


Star Wars comes to CNN: Network uses holographic journo

Your eyes did not deceive you last night: CNN anchor Wolf Blitzer really did banter with a holographic transmission of the network’s Capitol Hill correspondent, Jessica Yellin.

The technique, an update to the split screen, is likely to become common in TV coverage when networks report from remote locations, according to the Associated Press.

Why is that better than good old-fashioned video?

"Virtual elements in a real set look so much better than a real person in a virtual set," CNN Senior Vice President David Bohrman told USA Today.

Bohrman wouldn’t say how much CNN spent on the technology, the product of two companies: the Norwegian virtual-studio outfit Vizrt, and SportVu of Israel, which makes a real-time camera tracking system used at live sporting events, according to the newspaper.

But if the virtual Yellin looked “better” than her real self (Blitzer deemed her “a terrific hologram”, Gizmodo notes), beaming her up was a lot more labor intensive than the one or two cameras newscasters typically use to file reports away from the studio. The network planned to use 44 cameras and 20 computers to get Yellin into 3-D, USA Today reported. The software and visual effects synced the camera angles on Yellin with those on Blitzer, then plugged the satellite feed into the main video, Wired’s Gadget Lab explained.

When Yellin described the process last night, it sounded as though the network accomplished the feat with less equipment. “There are 35 different high-definition cameras ‘ringing’ me,” Yellin noted during the broadcast, reports the Christian Science Monitor. “I’m in the center and they shoot my body at different angles and I’m told that transmits what looks like an entire body image back to New York.”

Back to you in the real world, Wolf.

Tags: hologram, CNN, TV
More News Blog: Next: What an Obama win means for the environment Previous: Wine diet in a pill: Mice stay trim and fit on drug

4 Comments

Add Comment
View
  1. 1. hotblack 01:58 PM 11/5/08

    So it's not a hologram.

    It's a 3d model overlay with motion tracking.

    When someone figures out how to make plates that can produce, flash and discard different interference fringe patterns at 30 fps, we'll see live holograms.

    Reply | Report Abuse | Link to this
  2. 2. Quasimodo 05:07 PM 11/5/08

    Blitzer and company did us a disfavor by calling it a hologram. Just what we need, to be further misinformed/mislead. Sci Am should do more to straighten out the misinformation about it too. You want a better nation, right?!

    Reply | Report Abuse | Link to this
  3. 3. SciCat 06:18 PM 11/5/08

    I agree. Sci Am is screwing up by calling this a holographic transmission. It's quite clear that Blitzer was not seeing a 3D image in front of him, and Sci Am needs to clarify their story.

    Reply | Report Abuse | Link to this
  4. 4. hotblack 10:42 PM 11/5/08

    What the heck? How did SciAm print this article and its readers identify that it's not a hologram before it did? Does SciAm not know what a hologram is? How embarrassing.

    Reply | Report Abuse | Link to this
Leave this field empty

Add a Comment

You must sign in or register as a ScientificAmerican.com member to submit a comment.
Click one of the buttons below to register using an existing Social Account.

More from Scientific American

See what we're tweeting about

Scientific American Editors

More »

Free Newsletters


Get the best from Scientific American in your inbox

Solve Innovation Challenges

Powered By: Innocentive

  SA Digital

Latest from SA Blog Network

  SA Digital

Science Jobs of the Week

Email this Article

Star Wars comes to CNN: Network uses holographic journo: Scientific American Blog

X
Scientific American Magazine

Subscribe Today

Save 66% off the cover price and get a free gift!

Learn More >>

X

Please Log In

Forgot: Password

X

Account Linking

Welcome, . Do you have an existing ScientificAmerican.com account?

Yes, please link my existing account with for quick, secure access.



Forgot Password?

No, I would like to create a new account with my profile information.

Create Account
X

Report Abuse

Are you sure?

X

Institutional Access

It has been identified that the institution you are trying to access this article from has institutional site license access to Scientific American on nature.com. To access this article in its entirety through site license access, click below.

Site license access
X

Error

X

Share this Article

X

About the Bering in Mind Blog

In this column presented by Scientific American Mind magazine, research psychologist Jesse Bering of Queen's University Belfast ponders some of the more obscure aspects of everyday human behavior. Ever wonder why yawning is contagious, why we point with our index fingers instead of our thumbs or whether being breastfed as an infant influences your sexual preferences as an adult? Get a closer look at the latest data as "Bering in Mind" tackles these and other quirky questions about human nature. Sign up for the RSS feed or friend Dr. Bering on Facebook and never miss an installment again.

X

About the Cross-check Blog

Every week, John Horgan takes a puckish, provocative look at breaking science. A former staff writer at Scientific American, he is the author of several books—most notably, The End of Science: Facing the Limits of Knowledge in the Twilight of the Scientific Age. He currently directs the Center for Science Writings at Stevens Institute of Technology. He lives in New York State's Hudson Highlands, where he plays ice hockey each winter to hone his cross-checking skills.

X

Expeditions Blog

Ever wonder what it's really like to be working in Antarctica or collecting core samples from the middle of the Pacific Ocean? Get a first-hand feel for scientific exploration by following the blog posts of researchers out in the field.

X

About the Extinction Countdown Blog

Several times a week, John Platt shines a light on endangered species from all over the globe, exploring not just why they are dying out but also what's being done to rescue them from oblivion. From unusual or little-known organisms like the giant spitting earthworm and the stinking hawk's-beard to popular favorites like cheetahs and koalas, Platt, a journalist specializing in environmental issues and technology, does his part to slow the countdown.

X

About the Guest Blog

The editors of Scientific American regularly encounter perspectives on science and technology that we believe our readers would find thought-provoking, fascinating, debatable and challenging. The guest blog is a forum for such opinions. The views expressed belong to the author and are not necessarily shared by Scientific American.

X

About the Solar at Home Blog

Follow Scientific American editor George Musser as he installs--or tries to install--solar photovoltaic panels on the roof of his suburban New Jersey home. You'll learn the literal nuts and bolts of going green with the sun and get energy-saving tips even if you aren't putting up panels.

Write to us with tips or comments at blog@sciam.com and follow us on Twitter: http://twitter.com/sciam.

X