- SA General Presentation
- The Breadth of Our Reach
- Demo Profile
- Reader Involvement
- Low Duplication
- Well Educated
- Affluent Readers
- Business Audience Profile
- Involved Decision Makers
- Purchase Decision Makers
- Outperforms Business Magazines
- Opinion Leaders
- Active Lifestyle
- Science-Educated Consumers Presentation
- Top-line Demographics for the Science-Educated Consumers
- Science-Educated Consumers Are Employed in Top Positions across Key Fields
- Science-Educated Consumers Spend Nearly Twice as Much as Total Affluents
- Science-Educated Consumers Spend Money (Average Expenditures)
- ABC Circulation Statement