Shell was seeking to distinguish itself in a cluttered field with major players communicating similar messages. Key targets ranged from government policy makers to digitally-savvy, energy-concerned consumers
SCIENTIFIC AMERICAN developed a series of polls entitled Energy for the Future. the Polls encouraged our global audience to engage in critical energy issues and enter the dialogue on how we, as a global community, can ensure a sustainable energy future for everyone
Leveraging our connection with nature to maximize reach, SA created a multi-platform promotion to drive participation via rich media banners and interstitials, interaction-enabled E-mail newsletters as well as a print trafficdriving awareness campaign in both nature and SCIENTIFIC AMERICAN.
Questions ranged from the effectiveness of energy policy to natural gas and the technologies behind enhanced oil recovery. After voting, participants landed on a destination page containing:
Leveraging SCIENTIFIC AMERICAN's and nature's global reach, the polls sparked interest and intelligent discussions