SCIENTIFIC AMERICAN.com
Online Demographic Profile
| Male/Female |
57% / 43% |
| Median Age |
39 |
| Median Household Income |
$80,526 |
| Average Monthly Uniques |
2.1 million** |
| Average Monthly Visits |
2.7 million** |
| Average Monthly Page Views |
7.9 million** |
| Time Spent Reading |
19 minutes** |
| |
Comp % |
Index |
| College Graduate + |
67.5 |
221 |
| Post Graduate Degree |
42.0 |
378 |
| HHI 75K+ |
51.5 |
138 |
| |
|
|
| Professional/Managerial |
26.2 |
176 |
| |
|
|
| Business Purchase Decision Makers/Influencers |
21.8 |
143 |
| Technology Purchase Decision Makers/Influencers |
17.3 |
175 |
| |
|
|
| ScientificAmerican.com ranks among the Top 20 Opinion Leader Websites (vs. 92 Total)* for |
| The Most Objective |
53% |
#15 Rank |
| The Most Enjoyable |
55% |
#17 Rank |
*Source: Nielsen @ Plan Release 4/2010, *Erdos & Morgan Digital Opinion Leaders 2010
**Omniture August-October 2010 data (WebTrend data starting October/November
