ScientificAmerican.com

Online Demo Profile

Male/Female 59% / 41%
Median Age 42
Median Household Income $77,621
Average Monthly Uniques 5.3 million**
Average Monthly Visits 6.7 million**
Average Monthly Page Views 10 million**
  Comp % Index
College Graduate + 46.2 159
Post Graduate Degree 20.4 194
HHI 75K+ 28.8 146
Professional/Managerial 25.3 139
Business Purchase Decision Makers/Influencers 23.6 186
C Level/Owner/Senior Management 6.3 129
EVP/SVP/VP 3.9 220
     
ScientificAmerican.com ranks among the Top 25 Opinion Leader Websites (vs. 105 Total)* for
The Most Enjoyable 61% #15 Rank
Objective Reporting 59% #25 Rank
Credible Source of Information 64% #21 Rank

*Source: Nielsen @ Plan Q1 2014, *Erdos & Morgan Digital Opinion Leaders 2013
**Webtrends-May 2014