SCIENTIFIC AMERICAN.com

Online Demographic Profile

Male/Female 58% / 42%
Median Age 42
Median Household Income $75,050
Average Monthly Uniques 4.7 million**
Average Monthly Visits 6.2 million**
Average Monthly Page Views 11.2 million**


  Comp % Index
College Graduate + 49.6 172
Post Graduate Degree 24.7 239
HHI 75K+ 26.3 127
     
Professional/Managerial 27.1 152
     
Business Purchase Decision Makers/Influencers 18.3 118
C Level/Owner 7.0 201
     
ScientificAmerican.com ranks among the Top 25 Opinion Leader Websites (vs. 100 Total)* for
The Most Enjoyable 58% #22 Rank
Objective Reporting 54% #19 Rank


*Source: Nielsen @ Plan Release 3/2012, *Erdos & Morgan Digital Opinion Leaders 2012
**Webtrends-October 2012