2012 Rates
DOMESTIC (Advertising Rate Base 450,000)
Black & White Rates
Four-Color Rates
INTERNATIONAL
Black & White Rates
Four-Color Rates
Black & White Rates
| Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
|
|---|---|---|---|---|---|
| 1X | $44,300 | $35,400 | $29,400 | $18,000 | $10,800 |
| 3X | $43,400 | $34,700 | $28,700 | $17,600 | $10,700 |
| 6X | $42,000 | $33,600 | $28,000 | $17,100 | $10,400 |
| 12X | $40,000 | $32,100 | $26,500 | $16,100 | $10,000 |
| 18X | $37,800 | $30,100 | $25,200 | $15,200 | $9,400 |
| 24X | $35,500 | $28,500 | $23,500 | $14,500 | $8,700 |
| 30+X | $33,400 | $26,600 | $22,300 | $13,500 | $8,400 |
Four-Color Rates
| Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
|
|---|---|---|---|---|---|
| 1X | $66,400 | $53,200 | $44,300 | $26,600 | $16,600 |
| 3X | $65,100 | $51,900 | $43,400 | $26,300 | $16,200 |
| 6X | $63,400 | $50,500 | $41,900 | $25,200 | $15,900 |
| 12X | $59,900 | $48,000 | $40,000 | $23,900 | $14,900 |
| 18X | $56,600 | $45,200 | $37,800 | $22,700 | $14,400 |
| 24X | $53,300 | $42,500 | $35,500 | $21,200 | $13,200 |
| 30+X | $50,000 | $39,700 | $33,400 | $20,200 | $12,400 |
INTERNATIONAL
Black & White Rates
| Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
|
|---|---|---|---|---|---|
| 1X | $14,400 | $11,600 | $10,000 | $5,800 | $3,600 |
| 3X | $13,900 | $11,200 | $9,500 | $5,700 | $3,400 |
| 6X | $13,500 | $10,700 | $9,100 | $5,600 | $3,300 |
| 12X | $12,700 | $10,300 | $8,700 | $5,000 | $3,200 |
| 18X | $12,200 | $9,700 | $8,300 | $4,800 | $2,800 |
| 24X | $11,600 | $9,100 | $7,600 | $4,600 | $2,700 |
| 30+X | $10,600 | $8,500 | $7,200 | $4,400 | $2,600 |
Four-Color Rates
| Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
|
|---|---|---|---|---|---|
| 1X | $21,300 | $17,100 | $14,400 | $8,700 | $5,400 |
| 3X | $20,700 | $16,800 | $13,900 | $8,400 | $5,300 |
| 6X | $20,300 | $16,200 | $13,600 | $8,300 | $4,900 |
| 12X | $19,000 | $15,300 | $12,600 | $7,900 | $4,800 |
| 18X | $18,100 | $14,600 | $12,200 | $7,400 | $4,600 |
| 24X | $17,000 | $13,800 | $11,600 | $6,900 | $4,400 |
| 30+X | $16,100 | $12,900 | $10,600 | $6,500 | $4,200 |
WORLDWIDE
Black & White Rates
Four-Color Rates
EUROPEAN
Black & White Rates
Four-Color Rates
Black & White Rates
| Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
|
|---|---|---|---|---|---|
| 1X | $50,100 | $39,800 | $33,200 | $20,100 | $12,500 |
| 3X | $48,800 | $38,900 | $32,600 | $19,400 | $12,300 |
| 6X | $47,600 | $37,900 | $31,600 | $18,900 | $11,800 |
| 12X | $45,000 | $35,800 | $30,000 | $18,000 | $11,200 |
| 18X | $42,500 | $34,000 | $28,400 | $17,000 | $10,600 |
| 24X | $39,900 | $32,100 | $26,700 | $16,100 | $10,000 |
| 30+X | $37,400 | $30,100 | $24,900 | $15,000 | $9,300 |
Four-Color Rates
| Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
|
|---|---|---|---|---|---|
| 1X | $75,000 | $59,500 | $49,900 | $30,000 | $18,800 |
| 3X | $73,000 | $58,200 | $48,700 | $29,100 | $18,200 |
| 6X | $71,200 | $56,700 | $47,500 | $28,500 | $17,900 |
| 12X | $67,600 | $53,700 | $44,700 | $27,100 | $17,000 |
| 18X | $63,600 | $50,800 | $42,500 | $25,400 | $15,900 |
| 24X | $59,700 | $47,600 | $39,800 | $24,000 | $14,800 |
| 30+X | $56,700 | $44,700 | $37,400 | $22,500 | $14,300 |
EUROPEAN
Black & White Rates
| Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
|
|---|---|---|---|---|---|
| 1X | $12,200 | $9,800 | $8,200 | $4,900 | $3,200 |
| 3X | $11,700 | $9,600 | $7,900 | $4,800 | $3,000 |
| 6X | $11,600 | $9,400 | $7,600 | $4,700 | $2,800 |
| 12X | $10,800 | $8,800 | $7,300 | $4,500 | $2,700 |
| 18X | $10,300 | $8,500 | $6,800 | $4,300 | $2,500 |
| 24X | $9,700 | $7,900 | $6,400 | $4,200 | $2,300 |
| 30+X | $9,000 | $7,400 | $6,000 | $4,000 | $2,200 |
Four-Color Rates
| Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
|
|---|---|---|---|---|---|
| 1X | $18,000 | $14,500 | $12,000 | $7,400 | $4,600 |
| 3X | $17,600 | $14,200 | $11,700 | $7,200 | $4,500 |
| 6X | $17,100 | $13,800 | $11,600 | $6,900 | $4,400 |
| 12X | $16,300 | $13,100 | $10,700 | $6,500 | $4,200 |
| 18X | $15,300 | $12,400 | $10,200 | $6,200 | $4,100 |
| 24X | $14,500 | $11,700 | $9,600 | $6,000 | $3,900 |
| 30+X | $13,500 | $10,700 | $9,000 | $5,600 | $3,400 |
Back Cover: 25% premium 2nd Cover: 25% premium
Bleed Charge: 15% (no charge for gutter bleed). Rates for special advertising units, insert cards and furnished inserts are available. 20% surcharge for matched of fifth color (full pages only).
Back Cover and 2nd Cover available Worldwide, Domestic and International editions only. For terms and conditions, go to www.scientificamerican.com/mediakit.
