Specs Print

BINDERY Perfect Bound
BOOK TRIM 8-1/8" x 10-3/4"
PRINTING METHOD Offset
PAPER Cover is 100#, #2 sheet
Text is 38#, #5 sheet

WE ADHERE TO SWOP
SPECIFICATIONS
Supply single page digital files [see specifications] along with two SWOP3 certified digital proofs of that file

PROOFS
SWOP3 CERTIFIED Proofs Only for color guidance [ie, Kodak Approval or go to www.swop.org for other options].

All proofs should represent actual size, content and color of ad.

Include SWOP color & gray balance control bars, and proofing system identification. No soft proofs such as pdfs.

PAGE DIMENSIONS
[in inches]

BOOK TRIM SIZES
8-1/8 x 10-3/4

NON-BLEED
Spread: 15 x 10
Full page: 7 x 10
2/3 Vertical: 4-1/2 x 9-1/2
1/2 Horizontal: 6-3/4 x 4-1/2
1/3 Vertical: 2-1/8 x 9-1/2
1/3 Horizontal: 4-1/2 x 4-5/8
1/6 Vertical: 2-1/8 x 4-5/8

BLEED
[Keep live matter .375 inches
from any edge of bleed plate]:
Spread:16-1/2 x 11
Full page: 8-3/8 x 11
2/3 Vertical: 5-1/4 x 11
1/2 Horizontal: 8-3/8 x 5-1/2
1/3 Vertical: 3 x 11

PDF/X-1a
Compliant Files [Preferred]

  • Files must be pre-flighted before submission to SCIENTIFIC AMERICAN, especially overprint settings. Any PDF that does not pass our inspection will be rejected and must then be resupplied by the advertiser.
  • Files should not include screening parameters or dot shape.
  • Only compression compliant with PDF/x-1a standards accepted.
  • Safety: live matter should be .25” in from trim on all sides.
  • No RGB , LAB or embedded color profiles (i.e. ICC profiles).
  • Offset crop and registration marks by 13 pts.
  • 100% black-only elements should be set to overprint.
  • Do not set white to overprint.
  • Four-color solids must not exceed SWOP total tonal density of 300%.

OTHER ACCEPTABLE FORMATS:
NATIVE APPLICATION FILES:
Page layouts

  • InDesign CS5.5 or earlier, Quark 8.0
Artwork
  • Photoshop CS5.1 and Adobe Illustrator CS5.1 or earlier [We cannot accept Illustrator 9 files]

 

OTHER REQUIREMENTS:

  • All layered native files must be flattened.
  • Create document to trim size and extend bleed at least 1/8" beyond page edge

 

Fonts

  • Supply only fonts used in document
  • Do not apply style attributes to basic fonts in layout program
  • Postscript Type 1 & OpenType accepted.
  • No Multiple Master or TrueType fonts.

 

Color

  • All color in layout application must be set to CMYK, [Unless printing a spot or 5th color]
  • RGB & Pantone colors must be converted to CMYK.

 

Art

  • TIFF or EPS only
  • All art/scans must be CMYK, Grayscale or Bitmap. [No JPEG, GIF, or other method of compression]
  • 300 DPI [dots per inch] for continuous tone
  • 1200 DPI for linework
  • Four-color solids must not exceed SWOP total tonal density of 300%
  • Supply only the images and fonts [both screen and printer] used in the document
  • All traps must be set to Knockout or None

 

File Naming

  • Keep file names less than 16 characters in length
  • Letters, numbers, and underscores are OK
  • Avoid special characters like @, !, #, &, etc.

 

ACCEPTABLE MEDIA
[MAC PLATPLATFORM]

  • CD-ROM or DVD
  • Supply media with a printed list of disk contents and provide address if return of media is required

 

ELECTRONIC
RECEIPT CAPABILITIES

FTP
For advertisers sending in print Ads.
http://eagleray.nature.com/index.php
Username - sciamprint
Password - sciamads
[all words are case-sensitive]

For advertisers sending in tablet Ads.
http://eagleray.nature.com/index.php
Username - sciamdigital
Password - sciamads
[all words are case-sensitive]

ADDITIONAL
INSTRUCTIONS

DIGITAL SPECIFICATIONS
Silvia De Santis
Prepress/Quality Manager
t: 212.451.8455
e: sdesantis@sciam.com

INSERTION ORDERS
Alexandra Egan
t: 212.451.8431
t: 212.754.1138
e: aegan@sciam.com

PRINTING MATERIALS &
MATERIAL EXTENSIONS

Carl Cherebin
Ad Production Manager
t: 212.451.8843
f: 212.755.3034
e: ccherebin@sciam.com

Scientific American
75 Varick Street, 9th floor
New York, New York 10013

INSERTS TO
Brown Printing Company
2300 Brown Avenue
Waseca, MN 56093
Attn: Tim Andree