Specs
BINDERY Perfect Bound
BOOK TRIM 8-1/8" x 10-3/4"
PRINTING METHOD Offset
PAPER Cover is 100#, #2 sheet
Text is 38#, #5 sheet
WE ADHERE TO SWOP
SPECIFICATIONS
Supply single page digital files [see specifications] along with two SWOP3 certified digital proofs of that file
PROOFS
SWOP3 CERTIFIED Proofs Only for color guidance [ie, Kodak
Approval or go to www.swop.org for other options].
All proofs should represent actual size, content and color of ad.
Include SWOP color & gray balance control bars, and proofing system identification. No soft proofs such as pdfs.
PAGE DIMENSIONS
[in inches]
BOOK TRIM SIZES
8-1/8 x 10-3/4
NON-BLEED
Spread: 15 x 10
Full page: 7 x 10
2/3 Vertical: 4-1/2 x 9-1/2
1/2 Horizontal: 6-3/4 x 4-1/2
1/3 Vertical: 2-1/8 x 9-1/2
1/3 Horizontal: 4-1/2 x 4-5/8
1/6 Vertical: 2-1/8 x 4-5/8
BLEED
[Keep live matter .375 inches
from any edge of bleed plate]:
Spread:16-1/2 x 11
Full page: 8-3/8 x 11
2/3 Vertical: 5-1/4 x 11
1/2 Horizontal: 8-3/8 x 5-1/2
1/3 Vertical: 3 x 11
PDF/X-1a
Compliant Files [Preferred]
- Files must be pre-flighted before submission to SCIENTIFIC AMERICAN, especially overprint settings. Any PDF that does not pass our inspection will be rejected and must then be resupplied by the advertiser.
- Files should not include screening parameters or dot shape.
- Only compression compliant with PDF/x-1a standards accepted.
- Safety: live matter should be .25” in from trim on all sides.
- No RGB , LAB or embedded color profiles (i.e. ICC profiles).
- Offset crop and registration marks by 13 pts.
- 100% black-only elements should be set to overprint.
- Do not set white to overprint.
- Four-color solids must not exceed SWOP total tonal density of 300%.
OTHER ACCEPTABLE FORMATS:
NATIVE APPLICATION FILES:
Page layouts
- InDesign CS5.5 or earlier, Quark 8.0
- Photoshop CS5.1 and Adobe Illustrator CS5.1 or earlier [We cannot accept Illustrator 9 files]
OTHER REQUIREMENTS:
- All layered native files must be flattened.
- Create document to trim size and extend bleed at least 1/8" beyond page edge
Fonts
- Supply only fonts used in document
- Do not apply style attributes to basic fonts in layout program
- Postscript Type 1 & OpenType accepted.
- No Multiple Master or TrueType fonts.
Color
- All color in layout application must be set to CMYK, [Unless printing a spot or 5th color]
- RGB & Pantone colors must be converted to CMYK.
Art
- TIFF or EPS only
- All art/scans must be CMYK, Grayscale or Bitmap. [No JPEG, GIF, or other method of compression]
- 300 DPI [dots per inch] for continuous tone
- 1200 DPI for linework
- Four-color solids must not exceed SWOP total tonal density of 300%
- Supply only the images and fonts [both screen and printer] used in the document
- All traps must be set to Knockout or None
File Naming
- Keep file names less than 16 characters in length
- Letters, numbers, and underscores are OK
- Avoid special characters like @, !, #, &, etc.
ACCEPTABLE MEDIA
[MAC PLATPLATFORM]
- CD-ROM or DVD
- Supply media with a printed list of disk contents and provide address if return of media is required
ELECTRONIC
RECEIPT CAPABILITIES
FTP
For SA Print Ads upload files to:
Host http://eagleray.nature.com/index.php
User ID sciamprint
Password adtest
Directory sciamads
[all words are case-sensitive]
ADDITIONAL
INSTRUCTIONS
DIGITAL SPECIFICATIONS
Silvia De Santis
Prepress/Quality Manager
t: 212.451.8455
e: sdesantis@sciam.com
INSERTION ORDERS
Alexandra Egan
t: 212.451.8431
t: 212.754.1138
e: aegan@sciam.com
PRINTING MATERIALS &
MATERIAL EXTENSIONS
Carl Cherebin
Ad Production Manager
t: 212.451.8843
f: 212.755.3034
e: ccherebin@sciam.com
Scientific American
75 Varick Street, 9th floor
New York, New York 10013
INSERTS TO
Brown Printing Company
2300 Brown Avenue
Waseca, MN 56093
Attn: Tim Andree
