SciAm Delivers Affluent, Involved Decision-Makers
Audience |
% Comp |
Index |
|
(000) |
|||
| Adults | 3,440 |
100.0 |
100 |
| Men | 2,298 |
66.8 |
138 |
| Women | 1,142 |
33.2 |
64 |
| Total Audience P4C CPM | $19.60 |
||
| Age 18-49 | 2,150 |
62.5 |
104 |
| Age 25-54 | 2,051 |
59.6 |
105 |
| Median Age | 45 |
||
| Graduated College+ | 1,971 |
57.3 |
219 |
| Post-Graduate Degree | 956 |
27.8 |
325 |
| HHI $75,000+ | 1,887 |
54.9 |
148 |
| HHI $100,000+ | 1,445 |
42.0 |
176 |
| Median HHI | $84,463 |
||
| Professional/Managerial | 1,566 |
45.5 |
217 |
| Purchase Decision Makers in Hi Tech | 1,023 |
29.7 |
320 |
| C-Suite | 93 |
2.7 |
231 |
| Readership Involvement Index | 123 | Rank: 2 |
||
| Favorite Magazine | 36.9% | Rank: 12 |
||
| Mean Reading Time | 62 mins. | Rank: 5 |
||
| Find Publication Credible* | 70.8% | Rank: 3 |
||
| Find Publication Objective* | 61.7% | Rank: 5 |
||
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Qualitative Rankings are SciAm among all measured publications in MRI (215) and Erdos & Morgan
(80) > VIEW MMR COMPARISON BETWEEN SCIENTIFIC AMERICAN & THE BUSINESS BOOKS |
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