Influence Opinion Leaders with SciAm
| Total Influentials | Objective | Energy Issues | Environmental Issues | |||||||
| % Coverage of Influencers | % Find Publication Objective | % Coverage of Influencers | % Coverage of Influencers | |||||||
| The Economist | 28.5 | SciAm | 61.7 | The Economist | 36.5 | The Economist | 30.7 | |||
| SciAm | 25.8 | The Economist | 58.3 | SciAm | 33.4 | SciAm | 30.1 | |||
| Business Week | 24.8 | HBR | 52.2 | Business Week | 33.1 | Business Week | 29.8 | |||
| Forbes | 22.2 | Discover | 50.1 | Forbes | 27.3 | Forbes | 23.0 | |||
| Fortune | 19.0 | Fortune | 45.7 | Fortune | 23.5 | Fortune | 20.1 | |||
| Atlantic | 14.4 | Business Week | 41.6 | HBR | 15.7 | Atlantic | 15.1 | |||
| HBR | 12.3 | Forbes | 37.1 | Atlantic | 15.5 | HBR | 13.2 | |||
| Discover | 10.0 | Atlantic | 35.5 | Wired | 12.1 | Discover | 11.5 | |||
| Wired | 8.4 | Wired | 28.6 | Discover | 12.0 | Wired | 9.3 | |||
| Sci/Tech Issues | Business Issues | Governmental Policy Issues | ||||||||
| % Coverage of Influencers | % Coverage of Influencers | % Coverage of Influencers | ||||||||
| SciAm | 36.6 | The Economist | 30.0 | The Economist | 33.9 | |||||
| The Economist | 32.6 | Business Week | 27.9 | Business Week | 30.7 | |||||
| Business Week | 29.5 | SciAm | 25.5 | SciAm | 27.5 | |||||
| Forbes | 24.0 | Forbes | 24.9 | Forbes | 27.4 | |||||
| Fortune | 21.1 | Fortune | 21.3 | Fortune | 24.2 | |||||
| HBR | 15.2 | Atlantic | 14.2 | Atlantic | 16.4 | |||||
| Atlantic | 14.3 | HBR | 13.9 | HBR | 16.3 | |||||
| Wired | 12.0 | Discover | 9.9 | Wired | 11.0 | |||||
| Discover | 11.9 | Wired | 9.1 | Discover | 10.0 | |||||
| Source: Erdos & Morgan Opinion Leaders Study, 2008-2009 | ||||||||||